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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 189
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Crisis Avoidance Strategy: Neighbour of Choice

Melissa Agnes

By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When you can’t change who you are or what you do; when your business is the type that no one wants; what are your options to build up credit in the trust bank should a crisis strike? Crisis Prevention Food for Thought'

Crisis 227
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Facebook’s Cambridge Analytica Crisis Was Not Just Preventable—It Is A Giant Missed Opportunity

Melissa Agnes

Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years. They’re also losing the trust of their community, who feel—whether rightfully or not—that they’ve been cheated and misguided all this time. But the thing is, this crisis was predictable.

Crisis 160
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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

Cartwright himself cautions against this and calls on corporate communicators to use risk management, crisis preparedness and resilience-building as a source of positive value. “As As embedded as the ‘new abnormal’ may feel, real opportunity lurks beneath the sense of permacrisis.

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The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? It takes time and energy to build a community of trust.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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The 22 Responsibilities of PR and What They Entail

Onclusive

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195