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How to prepare for a PR crisis


The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Listen, listen, listen!

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When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. The post When The Crisis PR Guy Is The Crisis appeared first on Crenshaw Communications.

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Twitter’s ‘Blue Check’ Chaos Erodes Trust in Crisis Communications


But for public safety communicators, changes to Twitter’s blue-check policies have sown confusion and eroded trust during emergencies. A flood of impersonator accounts and misinformation soon followed. The company suspended “Twitter Blue” less than 48 hours after introducing it. 13, she immediately called her son, a student at the school. .,

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Rise in Ransomware Attacks Demands Extra Crisis Vigilance


Preparing for these increasingly sophisticated threats and containing the damage when attacks occur requires a level of experience and expertise beyond that of a company’s day-to-day crisis team. Build a dedicated cyber-crisis team. Here are six things to think about: 1. Make key decisions ahead of time. Enlist employees.

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How to Turn Your Brand Crisis into PR Success with Ease


One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

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5 smart ways your company can protect itself from a PR crisis

Agility PR Solutions

When things go wrong for your company, it’s important to fix the issues but also do what you can to avoid a public relations crisis. If you do not have an easy-to-understand PR policy in place, now is the time to develop one and ensure each employee understands these simple instructions. Stay cyber secure […].

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The Importance of Social Media in Crisis Management


Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?