Research, Communication Crucial Before Collaborating With Influencers
PRSay
SEPTEMBER 19, 2023
As lead communicator for the maritime arm of NATO, I supported an experiment last March to collaborate with a travel influencer named Jackie Todd, who has approximately 120,000 followers on Instagram and 650,000 followers on TikTok. The military as a whole faces a severe recruiting crisis. You can find all of her work here.
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