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Research, Communication Crucial Before Collaborating With Influencers

PRSay

As lead communicator for the maritime arm of NATO, I supported an experiment last March to collaborate with a travel influencer named Jackie Todd, who has approximately 120,000 followers on Instagram and 650,000 followers on TikTok. The military as a whole faces a severe recruiting crisis. You can find all of her work here.

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The Different Types of Public Relations: A Complete Guide

Stern + Associates

Customers, investors, suppliers, employees, and even the community can be stakeholders. Community relations Community relations is a type of public relations that focuses on building relationships between an organization and its local community. There are many ways to build community relations.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Long Range Planning 7 Post, J.,

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How public relations responded to COVID-19

Stephen Waddington

A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. The Communicating in a Crisis report records how public relations was successfully deployed during in the pandemic. This included participation in BBC and Sky documentaries about the crisis.

Publicity 131
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The ESG opportunity for public relations 

Stephen Waddington

The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Vuelio found that three out of five (63%) public relations practitioners claim that they can confidently define ESG and its impact on their clients or organisation.

Publicity 197
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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Those who said communications work has “changed very significantly,” wrote: 1. More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Those who said communications work has “changed significantly,” wrote: 17. Actual and perceived crisis 24/7. “A Remote work.