Stephen Waddington

JULY 16, 2021

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. The COVID-19 Communications Advisory Panel report records the impact of the pandemic on communications professionals.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. It is an innovative means of internal engagement that often spills out onto social media. You can catchup with the replay on YouTube.

Report 203

Report Energy Print Measurement 203

Melissa Agnes

OCTOBER 19, 2014

Welcome to episode #020 of The Crisis Intelligence Podcast, with Melissa Agnes and Bill Boyd. As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. The second is Fearbola.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

Onclusive

JANUARY 14, 2021

Building an impactful communications team. Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. Most communication-savvy C-level executives feel that they are personally responsible for this function.

Communications 195

Communications Corporate Measurement Reputation 195

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Which communications assets can we use to make our kindness campaign a success?

Employee 146

Employee Crisis Reputation Creativity 146

Sword and the Script

OCTOBER 25, 2022

Those who said communications work has “changed very significantly,” wrote: 1. More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. considering international relations, have caused Communications professionals to be evermore careful with comms content.

Communications 120

Communications Crisis Internal International 120

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. But it’s also far from easy. Let’s start with preparation.

Community 60

Community Tools Measurement Crisis 60

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society.

Publicity 197

Publicity Government Corporate Financial 197

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. The crisis has widened the socio-economic gap in society. It’s likely this situation will continue through to the summer.

Government 132

Government Crisis Exercises Retail 132

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

AUGUST 1, 2022

.” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 129

Survey Communications Measurement Internal 129

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. Brands are showing up in unprecedented ways to support their employees, customers and communities. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Melissa Agnes

OCTOBER 19, 2014

Welcome to episode #020 of The Crisis Intelligence Podcast, with Melissa Agnes and Bill Boyd. As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. The second is Fearbola.

Crisis 100

Crisis Crisis Management Government Crisis Communications 100

Stephen Waddington

AUGUST 31, 2020

The outcome of trade talks won’t be known until mid-December Show up and demonstrate leadership - brave organisations will continue to be defined by the crisis Schools are back in the UK this week. Helping organisations operate alongside the virus We’ve become the front line of an organisation’s communication response to the COVID-19 crisis.

Communications 125

Communications Crisis Leadership Sports 125

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Stephen Waddington

JULY 21, 2020

As we emerge from the crisis here is where I have spotted opportunities for growth. Disrupted categories Other sectors have been devastated by the crisis and need a complete rethink. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices.

Crisis 78

Crisis Agency Enterprise Local 78

Stephen Waddington

JULY 16, 2022

This included the role of communications as a strategic management function and the need for a more human approach to communications by CEOs and management teams. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it did throughout the crisis.

Publicity 78

Publicity Study Public Affairs Government 78

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. Couch Control: Measurement Therapy for PR Pros. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

JUNE 28, 2022

How does it relate to the business, employees, clients, or community? Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities.

Employee 124

Employee Local Community Policies 124

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Reputation Us

OCTOBER 31, 2018

Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? However, digital is far from the only way to measure reputation–and may be one of the last channels we explore to measure reputation.

Reputation 60

Reputation Nonprofit Employee Analysis 60

Reputation Us

DECEMBER 14, 2022

Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. Highlight your leaders internally before promoting them outside the organization. This can create a crisis management situation for your reputation.

Reputation 78

Reputation Insurance Insurance Employee 78

Shift Communications

JULY 26, 2022

Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change.

Brand 78

Brand Branding SEO Employee 78

Reputation Us

JANUARY 7, 2019

That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners. Reputation Action 3: Demonstrate Community Relevancy. The challenge is to be measurably relevant.

Reputation 60

Reputation Nonprofit Policies Financial 60

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

Wadds Inc.

JULY 16, 2022

This included the role of communications as a strategic management function and the need for a more human approach to communications by CEOs and management teams. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it did throughout the crisis.

Publicity 52

Publicity Study Public Affairs Government 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Team Collaboration — the opportunity to learn from colleagues with different expertise.

Agency 88

Agency Energy Crisis Management Industry 88

Shift Communications

FEBRUARY 8, 2022

It can include a set of requirements the situation must have to warrant your organization’s involvement, for example: Direct impact on your company and/or its people Impact on your customers/target audience — Your brand likely works with many stakeholders, from investors and employees to customers, business partners and local communities.

Employee 78

Employee Leadership Consumer Internal 78