Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Critical Mention

APRIL 26, 2017

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. The jubilation and raucous celebration lasted for days.

Sports 60

Sports Internal International Enterprise 60

Doctor Spin

JANUARY 13, 2023

The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. But they also have the advantage of having a nurtured brand community. And I think influencer-started enterprises will become increasingly more prominent threats to traditional businesses.

Leadership 52

Leadership Wikipedia Film Case Study 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. Those are the highest numbers that Gallup has ever reported for our community.

Policies 160

Policies Community Corporate Enterprise 160

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. Sit with your leadership teams and scenario plan for the unthinkable. Indeed, it’s a bad actor’s dream come true.

Enterprise 78

Enterprise Reputation Crisis System 78

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already.

Tools 175

Tools How To Agency SEO 175

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. As communicators we need to do everything we have always done — but with greater skill, with greater speed and on a greater scale. Page Society Hall of Fame on Sunday, Sept. Dave is a Ketchum alum.

Leadership 0

Leadership Agency Education Communications 0

PR Conversations

SEPTEMBER 10, 2014

He also outlines leadership projects with community programs, developing PR executives, and reaching community leaders. The ads advanced the positive aspects of the free enterprise system and attempted to dispel the belief that business made excessive profits.”

Publicity 67

Publicity Advertising Advertising Community 67