ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? Do some (real) good. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MARCH 29, 2018

They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. This Week in Enterprise Tech/This Week in Tech. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. It all goes back to being a values-driven enterprise. The Digital Transformation of the Modern Corporation.

Leadership 40

Leadership Survey Enterprise Conference 40

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Promoting leadership. When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign. Creating depth of message. Some products are complicated. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. What follows is a leadership struggle as Denzel’s character tries to have the order retracted.

Tools 170

Tools Government Crisis Public Affairs 170

PRSay

AUGUST 16, 2022

Gifts for Good is a certified B Corporation with a mission to empower the world to help people and the planet through gift-giving. Impressively, their “gifts support the work of over 60 nonprofits and social enterprises in 50 states and 72 countries around the globe — in Africa, Asia, Europe, Oceania and The Americas.” Gifts for Good.

Company 143

Company Nonprofit Apparel Banking 143

Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. Sounds grim and deflating, but setting up the problem is key to introducing the solution.

Communications 106

Communications How To Banking Government 106

PRSay

OCTOBER 5, 2016

There was undoubtedly discussion among senior leadership about the suitability of bringing thousands of PRSSA student members and practitioners from across the globe to a state where legislators had given short shrift to diversity and inclusion.

Conference 103

Conference Nonprofit Hotels Internal 103

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Are you relying on text-only assets to drive your messaging? Anyone on my team will tell you how much I love video.

Video 87

Video Communications Strategy Product Launch 87

Waxing UnLyrical

MAY 3, 2018

You see, what I had discovered was that the senior leadership of the company was so focused on the “30,000-foot” view that they had lost the ability to see the value of the grassroots approach. I kept the job. The value that they bring to their task is far more than the ability to bring home a paycheck.

Communications 68

Communications Healthcare Enterprise Leadership 68

Communications Conversations

OCTOBER 31, 2019

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. Other times she talks about leadership. It’s free or corporate jargon. She writes like a human being–not a robotic corporate executive. For reference, Mary Barra (remember she has 1.2 61 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

PRSay

OCTOBER 3, 2016

In its 2016 Cool Vendor report on the Digital Workplace , leading industry technology analyst group, Gartner, makes the important observation that “[as] consumerization drives more digital dexterity in employees’ lives outside work, it’s becoming more tenable for enterprises to pursue mobile-centric means of communicating with employees.”

Mobile 111

Mobile Enterprise Employee Technology 111

Sword and the Script

JUNE 2, 2015

Sure, we’d have a meeting every few months where he’d give us the pitch from the company’s sales’ deck (most journalists don’t buy enterprise software), but other than that we got nothing. The things I’ve picked up from my agency days have served me well on the corporate side of PR (never forget where you grew up). Be responsive.

Agency 60

Agency Construction Leadership Corporate 60

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. One of the most successful corporate blogs I’ve managed published five days a week like clockwork. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. Talk to Us

Study 78

Study B2B Marketing Survey 78

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? ” They actually said, “Oh, we need to make a change in your account leadership.” It’s the whole leadership team asking me to explain myself. The death of truth and the need for regulation. We had a conflict.” Who’s that?”

Ethics 72

Ethics Agency Journalism Corporate 72

Stern + Associates

MARCH 6, 2014

TED is successful because of its leadership’s tireless efforts to build a desirable platform that works. Once inspiring and one-of-a-kind, TED is now a commercial enterprise, imitated by dozens of other platforms looking to mirror its success, its value watered down by the sheer number of speakers who have appeared there over the years.

Conference 78

Conference Enterprise Leadership Reputation 78

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

PRSay

NOVEMBER 22, 2016

Industry leaders like the Brunswick Group, an international advisory firm specializing in critical issues and corporate relations, is using data and media intelligence from Zignal Labs to infuse predictability and stability into every M&A communications rollout. 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Doctor Spin

JANUARY 13, 2023

The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. And I think influencer-started enterprises will become increasingly more prominent threats to traditional businesses. Scaling a business is not easy. 4 Feed (film). 2022, December 26).

Leadership 52

Leadership Wikipedia Film Case Study 52

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: What advice would you give to an enterprise just starting the journey to digital transformation? A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Katie Paine's Measurement Blog

MARCH 9, 2023

Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Failing to get agreement on what “good” is. They do not.

Measurement 52

Measurement How To System Comparison 52

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. This is not the first time I’ve heard Mr. .”

Enterprise 44

Enterprise Financial Journalism Report 44

Solo PR Pro

JANUARY 12, 2016

“Last year marked the 20 th anniversary of my company, and I will continue to participate online, speak at industry events, and provide strategic public relations services to enterprise technology clients. I look forward to continuing to serve Solo PR Pro as board member, community participant and its biggest fan!”.

Resources 40

Resources Community Enterprise Banking 40

Critical Mention

APRIL 26, 2017

Veley’s leadership and deep connections in the sports and event industries have created unique, ongoing experiential learning and faculty-student research partnerships with organizations such as the New York Yankees, AEG Worldwide, the National Baseball Hall of Fame, and the National Basketball Association Development League, among others.

Sports 60

Sports Internal International Enterprise 60

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. This is not the first time I’ve heard Mr. .”

Enterprise 28

Enterprise Financial Journalism Report 28

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Rather, AI will be used to create a lot of filler and SEO bait.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. an NGLCC-certified LGBT Business Enterprise.

Policies 146

Policies Community Corporate Enterprise 146

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Vision means that your leadership team sees opportunities where others see obstacles. 5) Invest in the Doers. Poor Management.

Agency 40

Agency Marketing Financial System 40

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. Sit with your leadership teams and scenario plan for the unthinkable. Indeed, it’s a bad actor’s dream come true.

Enterprise 78

Enterprise Reputation Crisis System 78

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 147

Trends Communications Employee Enterprise 147

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. How did your time in the Marine Corps prepare you for agency and corporate life? There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. There are two levels to it.

Internal 66

Internal International Conference Public Affairs 66

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Enterprise social networks, messaging, scheduling, and video have all been adopted.

Tools 175

Tools How To Agency SEO 175