Remove Community Remove Corporate Remove Creativity Remove Energy
article thumbnail

How PepsiCo uses data to power creativity

NewsWhip

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. It’s a necessity for the high-energy activation needed on such a hectic night. .

article thumbnail

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

There have been plenty of “check presentation and handshake photo opportunity” moments with nonprofit organization and corporate leaders publicized, but then we don’t see anything develop either before or after that standalone Kodak moment. To encourage social responsibility, create a culture of giving back to the larger community.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Stern + Associates

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

article thumbnail

Squad Goals Achieved: Barokas Welcomes David Mandell as COO

Barokas

Our staff is smart, gritty and creative. We give back to our communities with passion and energy. He coaches, mentors and advises startup CEOs and has entrepreneurial experience that runs the spectrum from small, start-up organizations to large multinational corporations. So yeah, we keep things pretty cool around here.

article thumbnail

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. Your communications teams have significant influence over which path your organization takes. Expanding beyond internal memos.

Internal 138
article thumbnail

Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

Thank you so much for all your positive energy, leadership, and goodwill. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. Senior Communications Manager, EIT Urban Mobility. Former President, Omnicom PR. Thabisile Phumo.

Energy 52
article thumbnail

#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78