Buzzstream

JANUARY 22, 2024

There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 99

Agency Trends Marketing Survey 99

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 200

Writing Communications Marketing B2B 200

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Depending on your resources and experience, Adobe Lightroom is one of the strongest image processing software tools on the market. Fill the frame. currentlyreading.

Instagram 109

Instagram How To Mobile Community 109

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world. I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 128

Communications Crisis Internal International 128

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Depending on your resources and experience, Adobe Lightroom is one of the strongest image processing software tools on the market. Fill the frame.

Instagram 69

Instagram How To Mobile Community 69

Prohibition

MARCH 2, 2020

On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business. By scheduling your content to go live at these times, you’re likely to get the best results on your posts.

Instagram 62

Instagram Social Media B2C Course 62

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch.

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

DECEMBER 14, 2016

One of the biggest selling points of digital/social marketing is that it can be measured. The content you push to your employees (outputs) is in your control. If you are concerned about the risk of reputation management, you can create and enforce guidelines to control your employees’ activity. The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 124

B2B Marketing Survey Software 124

Prohibition

OCTOBER 12, 2023

From all important product reviews to authentic social media posts, UGC has the unique ability to build trust and a sense of community around your brand. Here we’ve looked at practical ways that you can make the most of it to boost your brand’s visibility and foster a loyal community of consumers.

How To 62

How To Guidelines Social Media B2C 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 63

Publicity Small Business Advertising Advertising 63

Rock the Status Quo

NOVEMBER 25, 2015

Not only is this man NOT a part of my community, so he expects to submit a blog post opportunity without having brought any value to my community, he doesn’t even take time to get my name right. The type of content they publish might shift how you pitch them. Look for pitching guidelines.

Pitching 100

Pitching Guidelines Community Blogging 100

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback.

How To 125

How To Data Community Groups 125

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. But what if your colleague is a machine?

Creativity 132

Creativity Enterprise Tools Training 132

Beyond PR

MAY 3, 2017

Free markets demand a free press. By supporting the press through honest PR practices, by giving back to community, but upholding ethical standards in all that they do, companies can help ensure that the American dream and the laws that govern it stay in place permanently. Sometimes news stories make the public uncomfortable.

Brand 55

Brand Branding Government Ethics 55