PRSay

JUNE 29, 2020

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR What is the current state of companies regarding LGBTQ acceptance? There’s been great progress.

Community 107

Community Banking Corporate Conference 107

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Here are 10 takeaways from this most important industry conference: 1.

Conference 110

Conference Internal International Storytelling 110

PRSay

OCTOBER 28, 2022

Our conference theme was “The Shake Up: Changing Times, Changing Comms.”. Shaking up communications to reflect our changing times also applied when planning the event. Led by co-chairs Candee Wolf, MA, APR, and Laura Hennen, MBA , the planning committee aimed to keep diversity and inclusion central to all conference elements.

Conference 166

Conference Nonprofit Education Newspapers 166

PRSay

OCTOBER 21, 2019

“There’s a real ripple effect in communications and how you tell a story,” said Acker, who moderated the crisis keynote panel on Sunday afternoon at the PRSA 2019 International Conference in San Diego. Communities were at the center of everything we did,” she said. We also need to tell the truth so we can heal.”.

Conference 104

Conference Crisis Community Internal 104

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Here are seven steps for executing an effective nonprofit PR strategy.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. A 120-year-old retailer, JCPenney has long had a presence in small communities across America.

Leadership 60

Leadership Conference Retail Storytelling 60

PRSay

DECEMBER 21, 2017

The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair. Burson’s daughter and Edelsburg’s mother, Monita Buchwald, went into finance but disliked it and soon transitioned into public relations, a move influenced by Elias’ background. PR connections. Shank, APR, Fellow PRSA.

Publicity 151

Publicity Radio Technology Sports 151

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Simply by signing up, ProfNet provides direct emails with queries from journalists and others looking for commentary, as well as requests for speakers for conferences and tradeshows. That results in personalized and significant media opportunities affecting a specific community. Hunter.io . Let us know on Twitter @crenshawcomm !

Tools 232

Tools Radio Trends Pitching 232

Solo PR Pro

APRIL 26, 2022

Adding an executive speaking program to your PR program is a good way to build thought leadership. The long list of “who should attend” on a conference site will not help you. Sometimes that info can be found on a conference site or you may need to reach out to a coordinator or the sales team for the prospectus/details.

Conference 104

Conference Resources Leadership Education 104

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. You are responsible for a large conference with a keynote speaker from out of town. On Tuesday, October 28th at 8:30 p.m.

Crisis 312

Crisis Twitter Community Conference 312

PRSay

DECEMBER 27, 2017

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come.

Leadership 132

Leadership Government Conference Energy 132

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Judy is mostly retired from a career in health-care communications, but still freelances for clients. Karlie: My degree is in public relations from the University of Florida (UF). She worked full time, had her own home office and served in a leadership role.

Leadership 159

Leadership Conference Local Internal 159

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors.

Ethics 264

Ethics Automotive Technology Conference 264

Sword and the Script

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Case studies make for excellent blog posts too.

Case Study 123

Case Study Study Company B2B 123

Reputation Us

OCTOBER 4, 2021

Because most everything seems political: from the economy and the climate; to sociocultural and public health considerations. It’s come to the point where before communicating, many companies even weigh how an announcement will affect “The Left” or “The Right” and the consequences. THREE Actions to Take NOW. Engage Your Constituents.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Because most everything seems political: from the economy and the climate; to sociocultural and public health considerations. It’s come to the point where before communicating, many companies even weigh how an announcement will affect “The Left” or “The Right” and the consequences. THREE Actions to Take NOW. Engage Your Constituents.

Reputation 78

Reputation Crisis Management Employee Government 78

PRSay

JULY 2, 2018

In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. As a professional communicator, I consider the conference to be a model influencer-outreach campaign. Department of Defense (DOD). service members.

Communications 113

Communications Public Affairs Conference Exercises 113

PRSay

OCTOBER 30, 2020

PRSA Chapter D&I liaisons, along with Chapter leadership, are responsible for creating and implementing plans to promote diversity and inclusion, they also explain its importance within each Chapter. Liaisons are change agents and influencers, both within their respective Chapters and in their broader communities.

Communications 60

Communications Community Leadership System 60

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Honoring health care workers.

Communications 191

Communications Crisis System Healthcare 191

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Stephen Waddington

APRIL 23, 2020

Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes. The UK’s response has been daily press conferences. Here the role for public relations practitioners is planning for once lockdown eases and supporting customers and staff.

Government 132

Government Crisis Exercises Retail 132

Ethical Voices

DECEMBER 5, 2022

Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. How public relations professionals are failing and what we can do. My colleagues trusted my expertise as a PR person, as a communicator and my judgment, because I think I did it as respectfully as possible.

Ethics 78

Ethics Publicity Radio Local 78

Bianchi Biz Blog

APRIL 3, 2024

The Leadership Summit – Taking place on the expo floor, the Leadership Summit portion of WCX features industry executives participating in a series of roundtable discussions focusing on the intersection of technology and business. Registration for the free SAE WCX Expo and paid technical programs can be done here.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. These partnerships open doors to new markets and communities, strengthening your foothold.

B2B 93

B2B Marketing Measurement Social Media 93

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. The Board should reflect the community it represents and advocate for the professionals that comprise it.

Education 122

Education Technology Policies Leadership 122

Cision

JULY 8, 2015

That makes it far more likely your idea will be ready for prime time and that the public will eagerly embrace it. In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

Deirdre Breakenridge

JANUARY 13, 2015

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. This represents quite an imbalance, especially given many of the products marketed at the conference targeted women, and that women account for 89 percent of the decisions to buy consumer electronics. A Guest Post By Sara Capra. Sara Capra.

Conference 150

Conference Training Healthcare Policies 150