Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 140

Case Study Study Video Writing 140

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99

Local Community Ethics Education 99

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

Presspage

DECEMBER 26, 2017

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. Online communities and learning were unleashed to the masses.

Community 115

Community Software Education Web 115

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Stern + Associates

APRIL 27, 2023

Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” His research was sparked by a curiosity to understand how a few small and large companies can leverage purpose in fundamental ways to transform themselves and drive performance.

Company 103

Company Employee Case Study Strategy 103

ImPRessions - Crenshaw Communications

MAY 1, 2024

Diversity isn’t dead; but it may be hiding So it was refreshing to see the results of a new study conducted by Chief, the private executive network for women, showing that fully 80% of C-suite executives remain committed to DEI initiatives and will continue to invest in them. But I choose to look at the Chief study more optimistically.

Leadership 203

Leadership Corporate Study Survey 203

NewsWhip

JUNE 2, 2020

CASE STUDY. Company Size. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. ” . —.

Case Study 78

Case Study Study Radio Analytics 78

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. This allows PR pros to publish media mentions identified by Muck Rack’s monitoring system to a company Slack channel automatically. Now it’s gone quiet. Are we all AI-ed out? million in 2022.

Pitching 129

Pitching Study Technology Report 129

Stern + Associates

JANUARY 26, 2023

According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.”

Employee 111

Employee Company Marketing Case Study 111

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing. Click any image for a higher resolution. >>>

Study 133

Study Publicity Survey Internal 133

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 146

Study Media Relations Media Measurement 146

PRSay

MAY 15, 2024

Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.” In January 2024, the same study found that more than 830 jobs were lost in media, and the company projects up to 10,000 journalism and media jobs may be lost in 2024.

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. Salesforce Dreamforce (Autumn, San Francisco).

Conference 304

Conference B2B Content Marketing Case Study 304

The Stalwart Blog

SEPTEMBER 23, 2016

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. Here is a recent case study created on client Higgs Fletcher & Mack.

Case Study 92

Case Study Study Resources Content Marketing 92

Cision

APRIL 7, 2017

The discussion of company guidance vs. meeting consensus estimates is hardly new. And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies. ” “Several years ago, the company missed revenue estimates and guidance multiple times.

Study 120

Study Meeting Corporate Data 120

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 189

Company Employee Internal International 189

5W PR

FEBRUARY 20, 2024

Companies must adapt and embrace sustainable brands and mission-driven branding. A recent study found that 83% of global consumers would switch brands for social or environmental responsibility. However, many companies struggle with what it truly means to embrace this approach. Profit is no longer the primary focus.

Consumer 78

Consumer Brand Branding Ethics 78

PRSay

FEBRUARY 2, 2024

Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. CSR stresses quality over quantity. Short-form video reigns.

Trends 186

Trends Video B2C Measurement 186

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Neglecting to study the target audience can result in misalignment with target demographics and ineffective messaging. Perhaps for a sustainability company looking at green lighting options, a holiday like Diwali could be leveraged for PR.

Examples 293

Examples Consumer Software Analysis 293

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. This happened to be the case for Truliant. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 98

Case Study Study Guidelines Internal 98

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. The percentage of change is notable too.

B2B 130

B2B Social Media Marketing Media 130

PRSay

MAY 25, 2021

Companies now understand the importance of diversity, equity and inclusion (DE&I) and are making them a priority in their organizations by infusing each into their cultures. Many are also taking a stand against racism and communicating their message of diversity to the public. Regardless of our race, these issues affect us all.

Training 192

Training Policies Study Community 192

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Which communications assets can we use to make our kindness campaign a success?

Employee 155

Employee Crisis Reputation Creativity 155

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. As companies get older, they accumulate, announcements, transactions and history. Many companies use their blogs to complement or supplement announcements.

Company 102

Company Survey Pitching Report 102

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Properties : The site leveraged heavy use of properties to populate information about contacts and companies. Unpacking the Challenge: How to Help Marketers Understand & Apply AI.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 172

Software Marketing Leadership B2B 172

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 66

Leadership B2B Study Marketing 66

5W PR

JANUARY 12, 2024

In B2B scenarios, companies sell products or services to other companies, and the buying process often involves multiple decision-makers and a more complex sales cycle. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field.

B2B 78

B2B Creativity Case Study B2C 78

Contently - Strategy

APRIL 10, 2019

He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. The company threw parties for winners in their communities, which accomplished two things. ” PokerStars is the largest real-money poker game in the world.

Company 105

Company Marketing Education Data 105

Wadds Inc.

FEBRUARY 1, 2024

The PR Population Report analysis is the largest-ever study of practitioners in the UK. Chalkstream director and researcher Ben Verinder, who led the PR Population Report study, described it as a useful first dip of the data and a starting point for further investigation. The PRCA Census in 2021 reported a gap of £7,000.

Publicity 98

Publicity Analysis Mobile Training 98

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

At the same time, there’s a bigger incentive for communicators to do the right thing. Just look at the pressure on the comms team at Facebook, which has come to epitomize the struggle to do ethical work at a company that is acting in bad faith. What does this mean for the PR community? Negative baggage has a cost, too.

Ethics 361

Ethics Facebook Case Study Guidelines 361

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation. But the main focus of the event was the academic studies.

Ethics 81

Ethics Reddit Energy Advertising 81