Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

PRSay

SEPTEMBER 22, 2016

They also have access to information and insights that are afforded to a select few in most companies. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. This is where employee communications professionals can get stuck in the middle.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stern + Associates

MAY 20, 2022

businesses and communities can be up and running again depends on a plan of action from state governors. In addition, he has been a leading voice defining and clarifying pressing issues related to the ethics of data use. How soon U.S. All these issues affect organizations in every sector.

Government 62

Government Insurance Insurance Privacy 62

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Is the fact that every company is a media company a threat or an opportunity? Private companies pose more of a threat than governments ever could.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 95

Privacy Facebook Google Policies 95

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

JULY 30, 2019

During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. He reminded marketers to stick to their core values when navigating personalization, privacy, and consumer interests in a fast-changing world. Reference your core values and stick to it.”. RJ Taylor, CEO and Founder of Pattern89.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Is your company ready? We’re also tracking more than 1,100 sales and marketing AI companies with combined funding north of $5 billion.

Agency 84

Agency Enterprise Technology Analytics 84

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Next, they created a website designed to mimic the company’s official pages.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 96

Social Media Marketing Media Creativity 96

PR 20/20

NOVEMBER 29, 2018

The report— Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale —broke responding companies into four groups: Pioneers (18%): Organizations that both understand and have adopted AI.These organizations are on the leading edge of incorporating AI into both their offerings and internal processes.

Marketing 47

Marketing Technology Training Privacy 47

NewsWhip

JUNE 2, 2021

For example, if a company is uncertain if an issue amounts to a crisis or not, data from previous issues can be analyzed, to give helpful context, and aid a human prediction about what best action to take. . So today’s predictive planning involves users asking smart questions of big data sets from companies like NewsWhip.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Something similar has happened in B2B marketing over the last 20 years.

Writing 198

Writing Communications Marketing B2B 198