Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. This has made it more challenging to pitch stories successfully. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Remote PR Jobs

SEPTEMBER 25, 2023

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

MAY 3, 2018

Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. Plus, advertising is usually a one-way communication. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Reputation 178

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. ” Know that you can still interest reporters once the show has started. You can even pitch media once CES has ended.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Pitch to your strengths. The post PR Secrets To Securing Speaking Engagements appeared first on Crenshaw Communications.

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Avoid a sales pitch. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

DECEMBER 9, 2016

You know your pitch was perfect, the media contact has covered the category and you’ve followed up in a non-annoying manner exactly 1.5 The post A PR Playlist For 2017 appeared first on Crenshaw Communications. The agony of waiting to hear back from a journalist on a story opportunity.

Trade Shows 120

Trade Shows Construction Fashion Pitching 120

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

How To 93

How To Media Trade Shows Publicity 93

5W PR

APRIL 13, 2020

Furthermore, while writing the piece, it’s important to be unbiased and to avoid overtly promoting the brand itself, as editors rarely want to publish a sales pitch. However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. Don’t ask about trade shows they plan to attend — that comes later,” she advises.

How To 58

How To Trade Shows Product Launch Course 58

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% and for B2B Services it was 11.0%.

Survey 98

Survey B2B Marketing Trade Shows 98

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about media relations.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Bianchi Biz Blog

JUNE 30, 2022

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Ask their thoughts about their experiences at the show. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate. Skimping on Media Prep.

Automotive 75

Automotive Mobile Technology Resources 75

Bianchi Biz Blog

APRIL 24, 2023

This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue. That means they can dedicate more time to generating more results for you.

Automotive 80

Automotive Agency Mobile Trade Shows 80

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch.

Writing 73

Writing How To Media Guidelines 73

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. It’s easy to avoid doing this.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 174

Marketing Employee Content Marketing Training 174

Shift Communications

NOVEMBER 4, 2016

The teams here at SHIFT excel at PR and integrated communications. You’ll also gain access to emerging tools and technologies within PR and integrated communications. cta] The post Making the Move from In-House PR to a Top PR Agency appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Agency 60

Agency Healthcare Trade Shows Measurement 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Most startups are pressed for resources, so it makes sense to prioritize by communicating your top goals and messages at the outset. Prioritize.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bianchi Biz Blog

OCTOBER 3, 2022

With the 2021 and 2022 versions of the show being impacted, like most other events by the global pandemic, you have to go back to CES 2020 to look at the potential impact for exhibitors and communications professionals. CES offers a ‘show-within-a-show’ for automotive and vehicle technology. Looking at the numbers.

Automotive 129

Automotive Mobile Technology Hotels 129

Shift Communications

SEPTEMBER 30, 2015

From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do ). Pick up on any messaging you think would make a great proactive pitch? Just as there are two sides to every story, there are also two sides to every event. Keep notes. What worked? What didn’t? Emily Mong.

How To 60

How To Trade Shows YouTube Conference 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. We explained the downside of such a stunt and moved on to a more executable idea.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JANUARY 14, 2016

Crystal Knows is, for all intents and purposes, a tool designed to help us communicate more effectively with our professional colleagues and partners. Easiest way to show you is to walk you through an example. Information you can use to your advantage to help you craft that perfect pitch. Let’s take a quick overview.

Tools 60

Tools Trade Shows LinkedIn Web 60

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can collaborate with other independent communication professionals or those in specialty areas that complement your work. You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly. You don’t need to be a big shot so send us a pitch !

Marketing 62

Marketing B2B Print Technology 62