ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. Donna is also a great communicator, and we’ve had the pleasure to work on several stories together. Personalize a pitch. AHF has a print magazine, a website, and a digital newsletter.

Agency 120

Agency Real Estate Print Pitching 120

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Keep all pitches under two paragraphs. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch. Well, that depends!

Media Relations 195

Media Relations Media Pitching Product Launch 195

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Newspapers 78

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible. but they are people too.

Media Relations 83

Media Relations Media Newspapers Print 83

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. She’s not looking for pitches laying out everything there is to know about a subject. Find a way to work that into your pitch.”.

Newspapers 120

Newspapers Print Mobile Pitching 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. I really don’t have one.

Meeting 98

Meeting Media Print Enterprise 98

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are the Basics of Crisis Communication Planning? Media Relations : Managing communication during crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. Social Is Integral.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

Cision

NOVEMBER 28, 2017

In modern communications, we can now flip the model and use the information we have about our audiences (interests, demographics, geographies) to find suitable influencers that impact those audiences. — can be daunting to research for just one contact. A database provides, first and foremost, ease of use and peace of mind.

Small Business 245

Small Business Media SMB Pitching 245

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. We have a lot in common.

Newspapers 120

Newspapers Journalism Pitching Report 120

Landis PR

FEBRUARY 21, 2022

Robin Carr, Landis Communications, Ann Killion sports journalist and author, Joan Ryan, journalist and author. During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Personalize pitches to each reporter/editor. .

Media Relations 52

Media Relations Publicity Sports Media 52

Cision

DECEMBER 4, 2015

Nova Halliwell is a communications professional living in New York City. . Instead, I prefer to place one outstanding story in the right outlet – be that a national newspaper or a top-tier trade – as opposed to a publication that’s widely circulated but rarely read. If you’re not pitching, you’re not relevant. .

Print 120

Print Interviews Pitching Conference 120

Solo PR Pro

JULY 5, 2022

Janet Falk, Falk Communications and Research. I write or pitch media in the mornings, so I am only available beginning at noon daily. Anne Isenhower, Anne Isenhower Communications. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning.

Meeting 98

Meeting Writing Pitching Case Study 98

PR Fuel

JANUARY 17, 2022

Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. Should you release the communication immediately, or should you embargo it for a future date? Send Your Press Releases at the Right Time.

Radio 105

Radio Local Writing Newspapers 105

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. Press releases are well understood in organisations and used as a general-purpose form of communication. But please understand that the press release is not the answer to every communication question. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. After covering nine presidents and breaking the Watergate story with Carl Bernstein in the early 1970s, he has ample advice for working with the media, including his thoughts on “no comment,” pitching reporters and building trust. But I don’t do that. Do it personally.

Journalism 121

Journalism Conference Internal International 121

Beyond PR

MARCH 22, 2018

As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75

Sword and the Script

DECEMBER 22, 2020

Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Survey 176

Survey Marketing B2B Study 176

Cision

MARCH 24, 2017

Jody joins the agency with an extensive background in communications. If you find the compelling human story in what you’re pitching, you’ll be successful. How do you help brands create communication that inspires action? The communication and PR industry is constantly evolving.

Enterprise 227

Enterprise Agency Radio Fashion 227

Mora Communications

JANUARY 3, 2018

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . When working with a PR firm, communication is key, but it needs to be free-flowing, effective communication. Work with your PR representatives to define your stories and pitches.

How To 40

How To Newspapers Print Interviews 40

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Sword and the Script

SEPTEMBER 8, 2020

That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. Keep in mind, the story you are pitching has to actually be worthy of an exclusive.

Survey 95

Survey Industry Leadership Study 95

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

Social Media 49

Social Media Newspapers Media Pitching 49

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 2 Use Seasonal Opportunities to Your Advantage.

Agency 100

Agency Newspapers Interviews Radio 100

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print. Yet I knew it was a good story – a story with legs.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Mora Communications

OCTOBER 26, 2017

There are a number of target markets within the field, which offers a number of different story and pitch ideas. Print coverage is still crucial. Once you’re in magazines and newspapers, you can use social media and the internet to ramp up interest in your product. One might be seasonal., Remember, media begets media. .

Newspapers 40

Newspapers Print Storytelling Industry 40

Shift Communications

DECEMBER 1, 2016

While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Prakkypedia

MAY 31, 2015

save a copy of any newspaper clippings; consider displaying them in your office. save your media coverage to mention during public presentations and pitches for work. I’ll end with one more useful tip: Occasionally, you may be disappointed if your newspaper print story doesn’t subsequently appear in the newspaper’s online version.

Media 60

Media Television Radio Newspapers 60

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Jesse Ventura’s Communications Office. That kind of PR pitching reveals a shot-gun approach. Those PR people who worked in radio, TV, print – they get it.

Interviews 48

Interviews Radio Journalism Newspapers 48