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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. People want to learn more about their communities!

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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. He has a Bachelor of Applied Science (Communications) and a B.A.

Twitter 293
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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

More communications pros say their organization trusts the media than do not. We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong.

Survey 136
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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. Davis Symposium on Ethics at Pennsylvania State University, and at Washington and Lee University’s Institute on Media Ethics. . counseling high-tech companies and financial institutions.

Ethics 88
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Increasing Your Media Coverage Through Storytelling

PRSay

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. This person and media site have ethics beyond reproach. Most communicators (60%) say their organization doesn’t use it (rarely or never).

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