Shift Communications

JUNE 22, 2015

On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Let’s first get our data. Or do social media shares drive page views? 65), then by Twitter (r of.39,

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. Twitter also recently released its own Analytics dashboard to all users. Google Analytics. Tori Sabourin.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. After the beta, Twitter rolled out 280-character tweets to all users. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Social is necessary .

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

JULY 19, 2017

He then he goes to Twitter and sees #SharkWeek is trending – but for all the wrong reasons (read: attacks, ruined beach days, lack of dancing skills , etc.). This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” ” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. Enable the feature.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

JANUARY 28, 2019

Owned media can be a powerful tool when it comes to giving people a reason to keep revisiting your site. Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — Whether you’re engaging in Twitter chats or publishing a new report, you’ll want to keep your audiences engaged.

How To 89

How To Case Study Conference Web 89

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list. Amanda Monroe. Vice President.

Media 100

Media Data B2B Pitching 100

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. Digital communications attracts and engages customers: What is the New PR? Social media is a game changer, and it starts with PR and communications. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Marketers and advertisers pay attention to this.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

APRIL 10, 2015

This week we celebrate the 12 th anniversary of the founding of SHIFT Communications. We invented the Social Media Press Release and Newsroom templates in the heady first days of the Social Media era. If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.”

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content that assists our earned media efforts. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. Get to know them!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JANUARY 5, 2015

Social media used to be a shiny object, a channel unto itself. Fred Wilson, noted VC, said quite aptly that social as we knew it is over. In the sense that it’s new, special, and different than how we communicate normally, he’s absolutely right. Social media is now part and parcel of ordinary communications.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. The days of “is social important?” seem to be firmly gone. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60