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The Importance of Ethics and Authenticity in a PR Career

5W PR

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88
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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. It’s about protecting lives, forging strategic partnerships, and navigating ethical gray areas.

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Allegory report examines emerging corporate digital risk

Stephen Waddington

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141
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Leveraging Data Analytics for Informed Investor Relations

Presspage

Empowering Investor Relations Officers through Data-Driven Insights Data analytics is transforming IR by enabling tailored communication for different investor groups. Such proactive communication shapes the narrative positively and prevents issues from escalating. Takeaway Embracing data analytics in IR is a no-brainer.

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What’s Next in Public Relations? Let’s Ask My Students

PRSay

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 144
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Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

There’s a huge spike in AI in communications and media as well as interest in VC circles. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And caught fire it has. Being a old long-serving PR professional means I have seen a lot of technology come and go. And boy do we like it.

Company 78
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Just Because AI Is Exploding Doesn’t Mean Your Company Will: Here’s What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

There’s a huge spike in AI in communications and media as well as interest in VC circles. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And caught fire it has. Being an old long-serving PR professional means I have seen a lot of technology come and go. And boy do we like it.

Company 78