Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Since communication was brought in early on, the team was able to create a Health Consequence Infection (HCI) SharePoint site.

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A look at communications ethics in times of crisis

Agility PR Solutions

The post A look at communications ethics in times of crisis appeared first on Agility PR Solutions. Analysis Covid-19 Public Relations crisis“Coronavirus” has quickly become the most frequently googled term by a long shot as news outlets are dripping in information regarding the spread of COVID-19. The number of confirmed cases worldwide passed three million, with hundreds of thousands more looming in the future.

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When Passion Meets Ethics

PRSay

Without going into detail, here’s what I can say about that situation: Someone was insisting that we communicate something in a way that did not comply with my core values. This pretty much frames most ethical dilemmas, doesn’t it? Ethics Ethics Month PRSA Code of Ethics

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Public Relations Is at the Intersection of Artificial Intelligence and Ethics

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Since then, and for the foreseeable future, no small amount of conversation centers on the ethical issues at play.

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A lesson in PR ethics, courtesy of ‘The Great Hack’

PR Daily

The Great Hack” raises many ethical red flags that public relations professionals must address. As PR pros we have an obligation of honest communication. As PR pros, are we being ethical when we create fearmongering content to convey our message? As PR pros and according to PRSA’s Code of Ethics, we have an obligation to be honest and accurate in all communications and avoid deceptive practices. Can we be ethical when dealing with a crisis?

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Crisis communications – academics and practitioners learning and sharing global best practice

Stuart Bruce

Crisis communications was the agenda for last week at the Crisis6 conference where PR and communications academics and practitioners from around the world gathered to … The post Crisis communications – academics and practitioners learning and sharing global best practice appeared first on Stuart Bruce. CIPR Crisis Communications Ethics PRCA public relations

It’s time to put PR ethics front and center

PR Daily

Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics. Organizations can avoid such problems only by adhering to high ethical standards.

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10 actionable PR tips for communication success in 2020

Stuart Bruce

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving.

5 crisis communications lessons from ‘Stranger Things’

PR Daily

million views on YouTube: Though you’ll have to wait for more episodes of the show, here are five crisis communications takeaways from the characters of “Stranger Things”: 1. The truth has a way of coming out, especially as a crisis situation grows.

5 lessons in ethics from PR disasters

PR Daily

The crisis brought on by negligence made many question the company's motives and ethics, and it’s still a cautionary tale for communications professionals. Let’s look at cases in which other PR pros violated ethical guidelines in order to advance their organizations’ means. Here are five lessons in ethics from recent PR debacles: 1. Learn more about ethics and PR our Twitter #RaganChat on Tuesday, Sept.

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa.

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. In crisis communications there are still better ways to manage your reputation than resorting to bullying.

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Crisis lessons from MLB and the Astros

PR Daily

Here’s what one communications pro says went awry. Jan Gusich, communications founder and senior strategist at akhia , says the league ignored two basic principles of crisis management: “accepting accountability and delivering a meaningful apology.”. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ]. For PR pros serving any sector, the crisis is a reminder that fans have a personal connection to your product and missteps require a heartfelt response.

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Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Here’s how Catherine Hernandez-Blades is steering her organization through the current crisis. Since the coronavirus crisis hit with full force in early March, Aflac’s communications department has produced more than 200 pieces of communications for internal and external stakeholders.

The robots have arrived in ethics

PR in High Definition

And second, what should you do as a communications professional if they do misbehave? The algorithms can also learn ‘backwards’ – for example, once it sees that an exchange between two young adults ends in one sending the other a sexually explicit message, it looks back at the cadence of communication to learn the pattern that lead to the explicit content and help prevent this in future, removing the harm before it occurs. Handling a crisis in AI.

4 More Personal Core Values of the Trusted Strategic Ethics Adviser

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Working in ethics and giving ethical advice are among the most challenging tasks we have as practitioners and advisers.

5 crisis communications lessons from horror movies

PR Daily

Dancing around a few ethical boundaries here and there, or twisting the law will eventually catch up to you. Silence does not bode well in a crisis, either. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. When addressing a crisis, take off the mask and be transparent and sincere.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

Companies walk a fine line when execs are ousted for ethics violations

PR Daily

The prevailing crisis response in the #MeToo era is straightforward: Remove the liability. Several companies have ousted their CEO or other high-profile leaders due to “code of ethics violations,” veiled language that indicates a potential crisis for the company’s brand.

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PR using owned media for modernised crisis communications rebuttal

Stuart Bruce

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. At the time there was a much shared rebuttal post on LinkedIn by an Amazon engineering manager and Jeff Bezos circulated an internal memo to employees, which was published by several media outlets (itself a good example of how in today’s porous corporate environment all internal communications is external communications).

Web Ad Blocking – is it Ethical?

PRSay

Is ad-blocking ethical? They also legitimately (in my view) object to the fact that that Web ads collect information about users that is then communicated back to publishers and advertisers without their knowledge nor consent. The PRSA code of ethics states that: “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.”.

IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Top 10 takeaways from the CIPR State of the Profession survey 2019

Stuart Bruce

CIPR corporate communications Crisis Communications Ethics Measurement and Evaluation Media Relations PR strategy public relations TrainingThe UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

How communicators can change their organization’s objectives

PR Daily

However, it’s just a footnote in the decades-long battle communicators have been fighting to address the complexity of the American economy. The communicator’s role. Communication leaders are crucial to organizations that are taking on bigger societal problems, engaging diverse audiences and stakeholders and changing the way their companies do business. “It’s This is familiar ground for communicators in many organizations. . “In

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. Why it matters: It might be sound legal strategy to deny wrongdoing while offering a multimillion-dollar settlement, but it shouldn’t be confused with good crisis management. How should communicators talk about opioid treatment?

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Communicate as necessary.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Communicate as necessary.

Essential Rules for Preventing a PR Crisis

5W PR

The modern-day news cycle means that industry stories don’t stay under wraps for long, and for many brands, it is only a matter of time before they find themselves dealing with one form of PR crisis or another. With the right preparation and planning, there are a number of ways to minimize the likelihood that your brand will be forced to tackle a PR crisis head-on. Perhaps the most important rule of thumb in preventing a PR crisis is to be transparent from the very beginning.

How Facebook’s crisis response missed the mark

PR Daily

As companies adapt to this new reality, PR professionals can learn a lot about how not to handle a crisis from Facebook’s mistakes. Time is of the essence when responding to a PR crisis in the social media age. FREE GUIDE: 3 things you (probably) didn't know about crisis communications ]. Facebook, however, has a track record of not being forthcoming in crisis situations. Create an ethics board. Be an ethical trendsetter.

EpiPen Reaction: How Digital Communications Impacts Advocacy and Public Affairs

Media Bullseye

Price increases, the lack of a major competitor, and salary hikes for executives combined to create one of the most challenging communications stories we’ve seen this year. The speed and potential reach of these efforts means that communicators need to pay close attention to online activism—which can present either an opportunity or a crisis for a brand. Ethics Feature

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization?

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Why and how communicators must protect their brands from ‘techlash’

PR Daily

Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues. For communicators, this techlash brings new challenges as tech companies work toward organizational legitimacy, and addressing societal concerns is at the forefront. Keith Donovan is president of Airfoil Communications.

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How Facebook’s crisis response missed the mark

PR Daily

As companies adapt to this new reality, PR professionals can learn a lot about how not to handle a crisis from Facebook’s mistakes. Time is of the essence when responding to a PR crisis in the social media age. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.]. Facebook, however, has a track record of not being forthcoming in crisis situations. Create an ethics board. Be an ethical trendsetter.

Regaining Public Trust After a Crisis

5W PR

Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. If you have those components going for you, if that crisis (or maybe “when” is better since with social media it’s almost impossible not to meltdown with something or other) comes, those people who have done business with you are more likely to give you the benefit of the doubt. Nature of the Crisis.

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists.

The Key to Overpowering Arrogance

PR Expanded

However true, through Garcia’s input on testosterosis, there is an incorrect way to handle this crisis, with this movement women are now given the belief that the only way to solve this issue is to expose men for who they truly are and replace men in power with women. Garcia analyzes the incorrect way of handling a crisis as well as showing the importance of humility. Ethics Guest Post Leadership PR 2.0

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Defuse a crisis in 9 steps

PR Daily

If your operations are solid, you have a responsive customer service team, and you run things ethically, the rest will sort itself out. Reputation management requires communication. And reputation management always comes down to this: When a bad situation arises, is it an issue or will it become a crisis? Prevent an issue from becoming a crisis. Download this free white paper to learn how Emory University Hospital managed the Ebola crisis and health care message.

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What future PR pros want brands to know about DE&I

PR Daily

On May 31 st , Reformation, a “cool girls” brand said to be sustainable, accountable and ethical , posted on social media pledging its support of the BLM movement and listing donations it made to several organizations.

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Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. CRISIS LEADERSHIP BOARD.