Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 100

Case Study B2B Study Marketing 100

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Communications Conversations

DECEMBER 17, 2014

We really do have more fun than you corporate folks. So, even though I haven’t spent a TON of time on the agency side, I feel like I can say that consultants do, in fact, have more fun than their corporate peers. To trade shows. Corporate Communications Lists Other Popular Culture & PR PR culture'

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

5W PR

APRIL 13, 2020

However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings. Most of the time, after an article is published, it becomes copyrighted material to the publication that published it, which is why it’s important to follow their copyright rules.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Solo PR Pro

JUNE 8, 2021

Wanting to clear up any confusion as to her expertise, Nicole returned to school, pursuing a master’s of corporate communications at Baruch College, and doing so while continuing to work her full-time job. “I I finished my Master's in five semesters, and I like to brag about that because that was a lot,” she said.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. And it’s about time.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Sylca Kleiner. “We We can adapt this virtual space precisely to the needs of each user. Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

Bianchi Biz Blog

DECEMBER 2, 2021

Therefore, today, auto and vehicle technology suppliers need to be more strategic than ever, to rise above the competitive din with credible, clear communications about their technology expertise, products, services, features and customer benefits. 5) We don’t need PR, it’s too expensive.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Communications Conversations

APRIL 17, 2015

Livestreaming trade shows. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. Livestreaming events. Livestreaming product launches. Livestreaming puppies (see: Barbox).

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. Once this channel of communications is open, work on it over time and stay in touch. 2) Predictions and reaction to trends.

B2B 78

B2B Media eBook Interviews 78

Communications Conversations

NOVEMBER 11, 2015

You have to make an effort to get out and see people (hence my involvement in MIMA, and the other projects I help lead–#SoloPR meet-ups, corporate mastermind group, etc.). You let down a teammate at a client trade show? But, it is a fairly lonely existence. I have to give credit to my wife for this one. But, I like it.

Trade Shows 60

Trade Shows Creativity Corporate Measurement 60

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Bianchi Biz Blog

OCTOBER 3, 2022

With the 2021 and 2022 versions of the show being impacted, like most other events by the global pandemic, you have to go back to CES 2020 to look at the potential impact for exhibitors and communications professionals. CES offers a ‘show-within-a-show’ for automotive and vehicle technology. Looking at the numbers.

Automotive 129

Automotive Mobile Technology Hotels 129

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), This metric is especially helpful in determining whether or not the media understood the key points of a launch, a new company direction or corporate strategy. The close of the year is quickly approaching. Jennifer Usher.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. How does a billion dollar corporation become a trustworthy source for consumers?

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word. Encourage them to share a link to the landing page on their social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

For a master class in online intimacy that’s a universe beyond the scripted artificiality of most brand videos: Watch how Swift shot this video when surprising one fan, Gena, by showing up unannounced at her bridal shower. Lesson #6 - Transform Your Customers into A Community. million viewers) into her confidence.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina?

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 174

Marketing Employee Content Marketing Training 174