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Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings

Agility PR Solutions

Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave new world? The post Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings appeared first on Agility PR Solutions.

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How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

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How long before virtual reality transforms corporate storytelling?

Communications Conversations

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling?

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What is Technology PR?

5W PR

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. How does Tech PR Work?