ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. And there’s actually not a lot of definitive research on the benefits of social engagement by CEOs. A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

PR in High Definition

APRIL 30, 2024

Social media has become an indispensable tool for companies seeking to communicate with their audience. When thinking about PR, an important part of a company’s communication strategy is how its messaging may be received across different social platforms, i.e. can anything said be misconstrued, offend or come back to bite you in the a$$?

Social Media 71

Social Media Media Reputation LinkedIn 71

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output. However, the focus on output often precedes strategic choices in what to measure.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. What does this mean for public relations and corporate communications professionals?

Reputation 94

Reputation Measurement Brand Branding 94

Wadds Inc.

FEBRUARY 1, 2023

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication.

Publicity 98

Publicity Corporate Interviews Reputation 98

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. If new trade agreements are not negotiated your business will be subject to WTO tariffs so identify what these will be.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Asking a journalist when a certain piece will go live is a little like asking what the weather will be like next week – there may be no real, definite answer, because things change.

Report 310

Report Interviews Pitching Course 310

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). News is, by definition, something that defies expectations. If you don’t disclose the numbers, you risk having the news passed over by busy reporters.

Corporate 95

Corporate B2B Company Marketing 95

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. How can brands use LinkedIn?

Social Media 69

Social Media Corporate B2B Company 69

Wadds Inc.

MARCH 28, 2023

A formal definition isn’t something that industry associations, let alone practitioners, are able to agree upon. We use alternative phrases to to create clear space from the negative reputation associated with public relations as misinformation and spin. The outcome is reputation and trust. Here are a few.

Publicity 52

Publicity Corporate Reputation Internal 52

PR in High Definition

JULY 21, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 77

Reputation Employee Film Internal 77

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable. Again, communication is key. . It’s PR, not ER. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? What metrics are communicators tracking? What metrics are communicators tracking? On donations? And on and on. This is cause for concern.

Measurement 117

Measurement Communications Survey Web 117

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR in High Definition

JANUARY 31, 2019

At any time, but especially in uncertain times, a strong brand and a good reputation gives solid ground on which to be successful. Brand vs. reputation. A strong brand or a great reputation? Your reputation is what people say and think about you. So, my reputation for piano playing is intact; it’s non-existent.

Reputation 69

Reputation Corporate Government Brand 69

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. It’s also entirely unnecessary.

Survey 377

Survey Media Relations Media Ethics 377

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 62

Reputation Employee Film Internal 62

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133

Cision

MAY 31, 2017

Boast a Star Reputation, Not a Marred One. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation. Unfortunately, brands often assume their reputations speak for themselves (or that their credibility will be established organically).

Consumer 243

Consumer Brand Branding How To 243

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Interns in Public Relations. Crisis Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely think that it is. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available.

Pitching 174

Pitching Journalism Video Advertising 174

NewsWhip

NOVEMBER 23, 2021

The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. This definition has three core elements – we must track the full media ecosystem , detect things quickly , and interpret them usefully. Reputation monitoring . Real-time Marketing Communications.

Media 78

Media Crisis Management Reputation Tools 78

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. I’m sure we’ve all encountered that. “I

Banking 199

Banking Marketing Measurement Leadership 199

PR in High Definition

SEPTEMBER 26, 2018

Last month, Hollie raised a lot of excellent points about how to strike a balance between novelty and innovation in creating a communications campaign and as I read it, something interesting occurred to me. Building Mature Reputations. This is a key period in building a reputation for an established, mature organisation.

Reputation 48

Reputation Case Study Print Study 48

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Stuart Bruce

JULY 15, 2014

It quotes Robert Swannell, chairman of Marks and Spencer saying discussion of social media definitely belongs in the boardroom. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s important to have a clear definition of success at the outset. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that.

Ethics 80

Ethics Data Crisis Apparel 80

Stuart Bruce

JUNE 25, 2015

Reading the review of Trust Me, PR is Dead in the Financial Times my jaw dropped when I got to this line: “Recently, tour operator Thomas Cook was criticised over its handling of the death of two children during one of its holidays: it did not need to overhaul its business model, it needed better communications advice.”

Financial 60

Financial Communications Ethics Reputation 60

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Brand relevance versus brand reputation | Jump to text. And, we’ve certainly seen through the pandemic that communications are a really central core to that, to ensuring that life-changing healthcare gets to people when they need it the most, wherever they are.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

JULY 12, 2017

Wading into a third-rail issue like immigration, abortion, or even climate change, can be far more perilous to a brand reputation. The research isn’t definitive, but most studies show that taking a stand amidst controversy does come with risk. appeared first on Crenshaw Communications. Know your customer.

Brand 174

Brand Branding Fashion Advertising 174

PRSay

OCTOBER 18, 2019

Spin has always been defined by bias, but over the years it’s acquired an increasingly negative connotation, particularly for the communications profession. The truth is far more nuanced, and equating the two does a disservice to communications professionals everywhere. PR practitioners honestly communicate accurate information.

Ethics 127

Ethics Television Course Reputation 127

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. Revolting, I know! Although this is not to say that the Pizza Hut in Kermit, West Va. won’t be in crisis.

Crisis 244

Crisis Case Study YouTube Reputation 244

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. Metropolitan Police: communication saves lives. Sir Philip Craven, IPC President.

Publicity 118

Publicity Corporate Reputation Community 118