article thumbnail

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. The post Crisis Management 101: Shark Week Case Study, Pt.

article thumbnail

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Next is crafting the messaging and determining the best communication medium(s) to activate. Justin Finnegan, Account Director.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Newsjacking is an Effective Tool in your PR Toolkit

Landis PR

Have they been media trained? Once your expert is out there, other media properties may come calling…having your SMEs on call will make sure that you take advantage – if the right media hits that come your way. If you don’t have the bona fides to weigh in…don’t. Move quickly. A day late is…too late.

Tools 64
article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. PR pros often review and edit when appropriate.

Training 195
article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Crisis Communications.

Training 370
article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. the eyes of customers or journalists. Crisis Communications.

article thumbnail

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188