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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Plan Well and Double-Confirm. Make sure all brand spokespersons are well prepared with necessary background and that they understand what the reporter needs. Industry events. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
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Metaverse for Marketing: Twice the Hype?

Shift Communications

Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication. Maybe it’s still quietly thriving, serving the needs of a niche audience. But when one hype bubble bursts, another inflates. 20 years ago.

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Three Public Relations Mega-Trends in 2017

Shift Communications

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us. Dark Social and Influence.

Trends 83
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Blockchain — the solution to the world’s problems? I’m not so sure

PR in High Definition

Well, in an attempt to escape the total farce of Brexit, I decided to step directly into its home and attend a 90-minute committee room discussion, not on the legalities of the Withdrawal Bill, but on cryptocurrency and blockchain. Alas, I was still intrigued and wanted to learn more about the technology that is set to ‘change the world.’.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

Well, that stuff can be good for the ego of the individual, or the company ego if you will, I think it was very difficult to say, “How does this actually drive revenue for the business?” “How Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc.,

Media 202
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Your Thought Leadership Strategy is Missing One Crucial Element: An Audience

Stern + Associates

Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis. Yet, somehow the ROI still isn’t there. Google AdWords), social media (Facebook, LinkedIn, Twitter) and even top-tier publications like The New York Times and The Wall Street Journal.

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#14: What happens when influence outshines advertising?

NewsWhip

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat.