ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

Prohibition

MARCH 17, 2023

Developing and growing your brand is important for any business in any industry. Doing so can help to meet your goals whether that’s an increase in sales, attracting more talent or positioning yourself as a thought leader in the sector. Public relations can play a crucial role in supporting and enhancing this development.

Publicity 62

Publicity Brand Branding How To 62

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. You can set up alerts for their brand names and monitor any mentions or news about them.

Google 96

Google Publicity Customer Service Web 96

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be honest and transparent   Be the first to announce when you’re falling behind schedule or need to do better when it comes to meeting your environmental goals. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

5W PR

OCTOBER 11, 2023

Networking is the lifeblood of public relations. In today’s digital age, where communication has become more interconnected than ever before, understanding the significance of networking in public relations is paramount. These networking events are fertile ground for meeting like-minded professionals and expanding a PR network.

Publicity 103

Publicity Internal International Resources 103

Agility PR Solutions

NOVEMBER 9, 2022

The post CMO Council study: Brands and retailers scrambling to meet demand for eCommerce delivery appeared first on Agility PR Solutions.

Retail 78

Retail Meeting Study Brand 78

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Agility PR Solutions

NOVEMBER 28, 2022

If your brand has been hesitant to dip its toes into the metaverse, the time is here to prepare to take the virtual plunge, according to new survey data from digital CX firm TELUS International and research partner Pollfish, which reveals nearly three-quarters (72 percent) of respondents saying they believe that brand interactions in the […].

Meeting 85

Meeting Consumer Brand Branding 85

Solo PR Pro

MAY 7, 2024

Public Relations professionals know the power of cultivating a strong brand. Yet, we often push our own brand building to the bottom of our priority list. As a solo PR pro, personal branding is a vital component of your business strategy. Define Your Brand Identify what you want to be known for.

Brand 92

Brand Branding Reputation Ethics 92

The Hoyt Organization

DECEMBER 12, 2023

When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute. It prepares you to present a powerful story that helps your audience understand your brand. Knowing your audience is the first step toward successful preparation for a pitch meeting.

Pitching 101

Pitching Publicity Meeting Storytelling 101

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. Consider the ways that you could build a more consistent relationship with management, whether that be regular meetings or monthly reports. Brand storytelling is crucial to every business.

Publicity 208

Publicity How To Storytelling Construction 208

Agility PR Solutions

MAY 23, 2022

The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions. The firm’s new […].

Retail 145

Retail Meeting Consumer Software 145

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. That’s okay.

Storytelling 296

Storytelling B2B Brand Branding 296

Agility PR Solutions

MAY 7, 2023

As a corporate executive, the power of public relations and its ability to impact share prices is something you must pay close attention to. The messages that go out during earnings announcements or investor meetings can determine whether your organization’s value increases or decreases.

Corporate 85

Corporate Publicity Meeting Facebook 85

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs. Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. Where a brand appears in an article also affects the value of a placement.

Measurement 334

Measurement How To Retail Analysis 334

PRSay

AUGUST 19, 2021

must earn the Accreditation in Public Relations before tenure and must be active in PRSA. I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. As part of our tenure process here in SCOM, faculty must hold a Ph.D.,

Meeting 195

Meeting Education Ethics Leadership 195

PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Our professional brands are not dissimilar from the brands of companies or products. Call it a professional brand strategy if you will. First, a word about brands.

Strategy 86

Strategy Brand Branding Leadership 86

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. I focus on eight core habits the masterful public relations professional must embrace and include resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Public Relations builds trust and credibility. Public Relations builds trust and credibility.

Publicity 62

Publicity Brand Branding SEO 62

Bianchi Biz Blog

NOVEMBER 6, 2023

Over the summer I had the opportunity to interview Eugina Jordan, currently the CMO of Telecom Infra Project, for our sister brand Design World’s diversity profiles — a collection of profiles highlighting the stories of women and minorities in engineering. You can connect with Emma on LinkedIn here.

Meeting 92

Meeting Engineering Journalism Media 92

Agility PR Solutions

SEPTEMBER 16, 2021

Retail brands are grappling with new consumer expectations in the looming post-COVID age, and meeting demands for personalized communication may be the most baffling challenge. The post Is your brand using AI at scale? Why it’s critical for meeting the demand for personalization appeared first on Agility PR Solutions.

Meeting 78

Meeting Retail Brand Branding 78

Agility PR Solutions

NOVEMBER 28, 2023

Innovation has always been a top priority, but brands and businesses need it today more than ever. With the remaking of the business world now in progress as AI’s possibilities continue to unfold, now is the time for out-of-the-box thinking to be driving company initiatives.

Meeting 122

Meeting Company Brand Branding 122

Agility PR Solutions

SEPTEMBER 26, 2023

That’s why every business can benefit from brand ambassadors—third-party individuals who represent and promote your company or your products or services. When marketing a product or service, the good word of an influential person can make all the difference.

Brand 110

Brand Branding Meeting Company 110

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Ultimately, it all starts with an analyst meeting, and in maximizing the opportunity once secured. I’ve sat in on hundreds of analyst meetings over the last seven years. Analyst meetings are an excellent opportunity for a software company to gather valuable feedback on company positioning, products and features, pricing, and more.

Meeting 168

Meeting B2B Technology Resources 168

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What is your view of the societal or business opportunity for public relations and management communications? The societal opportunity for public relations is huge.

Mobile 142

Mobile Meeting Course LinkedIn 142

5W PR

JANUARY 3, 2024

In the dynamic landscape of con͏sumer he͏alth brands , understanding the needs, prefere͏nces, and expectations of the target audience is paramount. Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust.

Survey 78

Survey Consumer Brand Branding 78

Prohibition

MAY 4, 2023

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge. Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers.

Leadership 62

Leadership Brand Branding Publicity 62

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Retail 170

Retail Brand Branding Privacy 170

Deirdre Breakenridge

MAY 20, 2019

Perhaps some well-executed public diplomacy could have made all the difference. First things first–what is public diplomacy (PD)? Public diplomacy is the communication by a government (or in this case a leader) to foreign publics to foster understanding, dialogue, and good will across cultures.

Publicity 304

Publicity Policies Internal International 304

Axia PR

OCTOBER 12, 2020

A step-by-step guide to creating effective recurring meetings. It should keep you in the loop on marketing efforts to build awareness and brand identity for your company. But just how often should you be meeting with your PR agency? But too many meetings can take up productive time that could be used more efficiently.

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Meeting Agency Company Marketing 118

Agility PR Solutions

FEBRUARY 12, 2024

The value of human capital is becoming more evident in brands and businesses around the world.

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Meeting Trends Company Brand 106

The Resolution Blog

OCTOBER 30, 2017

This can be a little daunting, so here’s a quick guide to preparing for your first client meeting: Make them succeed If you can make your client look good in their role, you are onto a winner. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away. What pressures are they under?

Meeting 120

Meeting How To Radio Energy 120

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. What this means for brands is that they must adopt mobile-first marketing strategies and possibly consider mobile-only as well.

Consumer 97

Consumer Meeting Mobile Study 97

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand. PR FOR ANYONE.

Social Media 130

Social Media How To Brand Branding 130

Agility PR Solutions

MAY 24, 2021

The post Execs say CX is a top priority—but 9 out of 10 brands are ill-equipped to meet expectations appeared first on Agility PR Solutions. More specifically, they still face the operational […].

Meeting 88

Meeting Brand Branding Crisis 88