Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

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Radio Television Media Local 75

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

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Pitching Television Interviews YouTube 130

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Something I work with college students on regularly is their personal brand. What do they need to know that you know about your industry and pitch that. Should they rent? Transcript.

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Pitching Television Media Real Estate 130

PR for Anyone

SEPTEMBER 21, 2021

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.)

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Pitching Television Media Interviews 130

PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Learning about how to brand yourself and also how to brand your business on social media is useful information. Free PR Interview Transcript. Think about what topic you are an expert on and then think about how it can help those watching.

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Social Media How To Brand Branding 130

PRSay

APRIL 23, 2024

If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The evolved PESO model shows how a video interview such as S&T Live can be transcribed to “create different types of content for your social, for your blog,” etc., “to The model became much more strategic.”

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SEO Measurement Television Google 136

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

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Sports Television Advertising Advertising 86

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand. PR FOR ANYONE.

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Social Media How To Brand Branding 130

Cision

JUNE 7, 2017

How to Earn Brand Recognition. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment.

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Google Reputation How To Television 319

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. We give them their ideal interview.

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Media Nonprofit Pitching Television 130

Maxim Behar

MARCH 14, 2024

Maxim: You know, a few years ago, I was at one of the forums in Davos, and during the breaks, I was interviewed by an American television company, CNBC. Maxim: Yes, a business television. As an introduction, we'll use a short interview with a remarkable Bulgarian. In what shape is the "Oscar" brand now?

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Film Industry Television Technology 59

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. What do you represent?

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Interviews Video Film Industry 130

The Hoyt Organization

APRIL 23, 2024

To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

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Strategy Nonprofit Social Media Leadership 103

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms.

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Television Crisis Crisis Management Fashion 120

PR for Anyone

APRIL 13, 2022

93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I’d love to connect.:

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Video Strategy YouTube Pitching 130

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. What to Pitch When.

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PR for Anyone

AUGUST 25, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. So there are so many opportunities for so many industries. I’d love to connect.: What can you pitch?

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Pitching Media Insurance Insurance 130

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I’d love to connect.:

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Publicity YouTube Advertising Advertising 130

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I prefer to stay away from politics, but if that’s your industry, you could talk about that. So when you do land that interview, you nail it.

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Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands. How did you handle it?

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Television Travel Tourism Pitching 120

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I have a show on there called PR Champions, and I interview really amazing people in the PR space. He said to think of your story as a diamond. I’d love to connect.:

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Pitching Media YouTube Interviews 130

Landis PR

APRIL 29, 2024

At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. It is not advisable to have an employee of a communications firm present in the interview situation. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country.

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Radio Pinterest Television Government 64

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Watch our interview here and read the full transcript below. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! Interview Transcript. PR FOR ANYONE. Anyone can get publicity!

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Pitching Fashion Media Interviews 130

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. The timely inclusion of topical news hooks maximizes a brand’s media coverage. Limit Branding On-Set.

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Media Travel Radio Interviews 68

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. I could write a book on this topic.

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Television Pitching Journalism Interviews 120

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! It’s s dicey question.

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How To Brand Branding Financial 234

PR for Anyone

MAY 18, 2022

I use the word “famous” because someone in your industry will be perceived as THE guru, THE expert, THE famous person in the industry. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Do you make a good interview? PR Myth #1 – Hiring a PR Firm will make you famous.

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YouTube Video How To Pitching 130

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Having you just, like I said, elevate your brand Check out, www.GetPRFamous.com and I hope to see you in the media soon.

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Twitter Pitching Financial Video 130

Cision

APRIL 27, 2016

Your audience wants to interact with your brand in new and unexpected ways. Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. How do you approach public relations for entertainment brands versus other types of brands?

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Real Estate Television Technology Agency 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

You’re full of informed opinions, fresh ideas, and predictions about your industry. A CEO delivering a speech, sitting on a panel, or giving a “fireside chat” can elevate their stature as an industry player. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts.

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Leadership B2B Tools Conference 149

PR for Anyone

NOVEMBER 11, 2021

Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. And are you listening to what people are saying about your product, service or brand? NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Community Relations.

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Publicity Marketing YouTube Video 225

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind.

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Meeting Transportation Media Journalism 91

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Although the Big Soda company sold Columbia Pictures seven years later, they made a lasting impact on the industry.

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Brand Branding Content Marketing Film 60

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. In addition, they appear in the news, interviews, reviews, feature articles, or discussions. For example, journalists create dedicated stories, articles, or features that focus on your brand, product, or event.

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Media Analytics Radio Google 52

PRSay

OCTOBER 8, 2021

“After smartphones became very prevalent, I started getting excited that every single one of us could be our own media company and our own television studio,” she said. So, she interviewed people on her “TV show” and “went live” from a closet at the hackathon. Only in the past few years have I seen brands come around to this.

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Creativity Facebook Technology Employee 177

PR for Anyone

NOVEMBER 4, 2021

This is how you up-level what you’re doing and go from an expert to an authority in your industry. We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry!

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Examples Pitching YouTube Video 130

Mindful Marketing

AUGUST 27, 2022

The world’s third largest economy and a leader in culture and industry has uncorked a contest called “Sake Viva” that asks citizens in their 20s and 30s for new ways to make and market alcoholic beverages. The nation imploring intoxication probably isn’t one you’d expect — Japan.

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