Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re listening to the radio and tuning into podcasts. Use a writing style that’s personal or journal-style writing.

Social Media 177

Social Media Media Interviews Instagram 177

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 103

How To Brand Branding Media 103

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

NOVEMBER 2, 2021

Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. Whether it’s a Tweet or a Facebook comment, people who provide feedback ultimately want to be heard. Demonstrate your care with timeliness.

Sports 141

Sports Facebook Writing Brand 141

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. Barry Moltz on Facebook. Barbara Rozgonyi on Facebook. Great advice!

Small Business 52

Small Business Social Media Radio Media 52

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

JUNE 26, 2020

While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. It’s easy to get caught up in the moment and write an immediate response, especially on social media. It’s easy to feel defensive when someone publicly criticizes your brand.

Publicity 105

Publicity Radio Sports Small Business 105

Burrelles Fresh Ideas

MAY 14, 2024

They can also be beneficial for podcasts or radio shows to boost SEO. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Keeping up with the latest social media dialogue about your brand or business is crucial in PR.

Social Media 93

Social Media Media Video SEO 93

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

AUGUST 22, 2019

More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. . To start, video content provides businesses with an opportunity to condense its products or brand into a straight-to-the-point explanation. Simplifies your Business. Social Media Friendly. Enhances SEO.

Video 95

Video SEO Engineering Radio 95

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Top Ways the Media Impacts Politics with Online News. SCHEDULE A DEMO.

Radio 101

Radio Media Television Social Media 101

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Receiving instant alerts is key to boosting your brand’s name. Expand your Audience Reach.

Viral 70

Viral Radio Media Sports 70

Critical Mention

AUGUST 6, 2020

The more contacts you have, the more brand visibility your business gets. Avoid the hassle by subscribing to an all-in-one media service where you can get access to a contact database and be able to monitor your brand via TV and radio, online news and social media. Option to Build & Export Media Contact Lists.

Media 104

Media Radio Local Tools 104

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. SCHEDULE A DEMO. Priscilla Osorio.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

SEPTEMBER 18, 2019

From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. We urge organizations to leverage social interactions to maximize brand growth. Let’s say your organization wants to track Facebook mentions.

Social Media 61

Social Media How To Media Radio 61

Critical Mention

OCTOBER 16, 2019

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Even though public relations strategies are frequently evolving, capitalizing on earned media opportunities continues to be a useful PR method that drives and retains customer loyalty and brand credibility.

Media 80

Media Analysis Radio Sports 80

Critical Mention

APRIL 9, 2020

This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice. Emails are a great way to notify clients about business updates, and blogs are useful for sharing industry tips and brand exposure. Share Tweet Share. Until next time! Critical Mention.

Healthcare 89

Healthcare Radio Sports Video 89

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

SEPTEMBER 19, 2022

I was working with the Heineken brands, and then my current boss, Anthony Larmon who’s our Regional Managing Director, sent me a message out of the blue, I’d never met the man, and said, “Hey, we’re setting up ERA Cambodia. Then they got Facebook. In Cambodia, Facebook is almost like Google.

Ethics 84

Ethics Radio Sports Facebook 84

Critical Mention

SEPTEMBER 13, 2019

Doing so provides a better understanding of how your brand should move forward with online interactions. To start, you’ll need to make sure you are writing with voice search in mind. According to Hubspot Research , 54% of consumers would prefer seeing video content from their favorite brands than any other kind of content.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket.

Media 111

Media Analytics Healthcare Crisis 111

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. How can brands keep up? Brands need to keep a pulse on the marketplace and innovate! I envision PR raising the levels of brands even higher! Is this population currently not being catered to in PR?

Local 120

Local Radio Community Tools 120

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Social Media Advances Promotion Tactics. SCHEDULE A DEMO.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. One of the most important goals a company should always maintain is to have a strong brand presence. Further Engages Audiences . Elevate your Pitch Game.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Facebook trending. 3) Can your brand add value to the conversation? When she’s not writing, you can find her at music festivals, hiking or snowboarding. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Beyond PR

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Communications 64

Communications Marketing Radio Airlines 64

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Brands Can Strategically Promote to Fans During Sporting Events. Game days are the time to leverage social media to promote your brand. . SCHEDULE A DEMO. Priscilla Osorio.

Sports 111

Sports Social Media Media Groups 111

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Critical Mention

SEPTEMBER 5, 2019

Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions.

Social Media 75

Social Media Media Analysis Radio 75