5 Amazing Facts You Must Know About Facebook Advertising

Cision

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth!

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain.

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What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. Randy Feer, President of Fox Networks Group, believes that the most important part to an advertising campaign is content.

Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements.

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? Here are the top five reasons why you should be utilizing YouTube advertising. Even with these statistics, brands are still not taking advantage of the advertising opportunities on YouTube.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example.

Instagram opens advertising to all

PR Daily

Facebook appears to be trying to recoup some of the $1 billion it spent three years ago to acquire the wildly popular photo-sharing app. When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum.

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

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Find your Brand’s Optimum Facebook Strategy

Shift Communications

The Facebook news feed algorithm is in constant flux. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen.

How pharmaceutical companies use Facebook to engage customers

NewsWhip

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? The top posts for pharma on Facebook present a different narrative, but are also less engaged than their earned media.

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. The social media company suffered a global outage on Wednesday, affecting users on its Facebook, Instagram and WhatsApp platforms. — Facebook (@facebook) March 13, 2019.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

The move, slated for 2020, means brand managers can better reach consumers and target their ads. However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Facebook is making its ecosystem more welcoming, regardless of which service you use.

Facebook to make brand’s advertising spend visible (blame the Russians)

Prohibition

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising. We’ll soon start testing a feature that lets anyone visit any page on Facebook and see what ads that page is currently running. For political advertisers, we’re working on a tool that will let you search an archive of ads they’ve run in the past.

Navigating the “political” in digital advertising

Media Bullseye

Facebook’s new political labeling rules are catching some unexpected fish in its net. These are the types of political advertising that would typically be required to carry a “paid for by” notification.

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue.

Facebook to make brand’s advertising spend visible (blame the Russians)

Prohibition

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising. We’ll soon start testing a feature that lets anyone visit any page on Facebook and see what ads that page is currently running. For political advertisers, we’re working on a tool that will let you search an archive of ads they’ve run in the past.

Facebook launches multi-pronged push toward self-regulation

PR Daily

Facebook wants to beat governments to the punch on regulations and oversight. He wrote: Technology is a major part of our lives, and companies such as Facebook have immense responsibilities. On Monday, Facebook announced it was soliciting public feedback about the new process.).

Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

After more than a year of scandal, Facebook wants a do-over. If the company is successful in making the changes, it could upend how brand managers, marketers and PR pros interact online. Then there’s the fact that Facebook’s privacy promises have historically been broken.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history. Today it is unrivaled as a digital advertising platform.

Facebook opens branded-content publishing to all

PR Daily

Good news for content marketers: Facebook eased the restrictions for publishing branded content. We know that many of our partners have existing partnership deals with marketers, and this update gives them the ability to extend their branded content business onto Facebook.

6 Ways Facebook Branded Content Changes the Influencer Game

Shift Communications

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. At least on Facebook, that game is now over. Not from that brand.

Will you be Who To See First on Facebook?

Shift Communications

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. Yes, because it won’t cause harm to your brand or Page. The post Will you be Who To See First on Facebook?

Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.].

Are You Fully Promoting your Brand?

Critical Mention

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. Advertise Strategically. Visual ads have an incredible role in today’s brand promotion techniques.

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How to Easily Boost Your B2B PR with Native Advertising

B2B PR Sense

One tool that has picked up surprising momentum in the marketing industry is native advertising. How does native advertising fit into your marketing toolkit? What Is Native Advertising? Native Advertising - A Friend or Foe of B2B PR?

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The Facebook Paradox, Part 1: Winning the Social Media Wars

Shift Communications

Last week, renowned market research firm Edison Research revealed the latest social networking usage statistics : Above, we see that Facebook has effectively won the social media wars. Conventional wisdom and repeated memes all say that Facebook isn’t hot among the youth.

5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Facebook, it seems, is unstoppable.” Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. A Facebook Like may be valued at $174 according to AdWeek and $161.30 Brand interactions are tertiary.

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Shift Communications

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Facebook has also made moves to support journalism. So the level of skepticism about Facebook’s journalism initiatives is high.

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Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

Facebook has reportedly been rewarding video on its platform recently. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

It’s against our policies for any advertiser to make a false claim—whether it’s a claim about the price of a chair or a claim that you can vote by text message, that election day is postponed, or that a candidate has died. Learn more about brand intimacy by reading the full report.

Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted).

Twitter goes after advertisers seeking conversions, VIP users

PR Daily

The social media company announced a new option for advertisers aimed at optimizing conversion. The rollout is geared toward advertisers seeking conversions—people who will visit and then purchase from their site. Amid acquisition rumors , Twitter continues to introduce new ad products.

3 effective video tools for Facebook marketing

PR Daily

A quick scroll through Facebook’s news feed shows the rise in social video marketing and advertising. Facebook Watch encourages episodic video from content creators. It’s no surprise then that Facebook released their own video tool. Facebook’s free video effects tool.

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Twitter and Facebook court brand managers with hub, search features

PR Daily

As more brand managers look to social media, Twitter and Facebook are sweetening their appeal. This week, Twitter announced a new tool for marketing pros who advertise on its platform: Every day, millions of people Tweet about brands. Facebook search: Indexing brand posts.

FTC Releases Advertising Disclosures Guidance for Online Influencers

wiredPRworks

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels.

Navigating the “political” in digital advertising

Media Bullseye

Facebook’s new political labeling rules are catching some unexpected fish in its net. These are the types of political advertising that would typically be required to carry a “paid for by” notification.

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. Regarding Google’s paid advertising : · Google has tracked 4 billion store visits from ad clicks.

Facebook nixes 'like-gating'

PR Daily

If you’ve been telling people who visit your brand’s Facebook page, or apps on your page, to “like” those things to get coupons, enter contests, or otherwise earn special rewards they wouldn’t otherwise get, you have until Nov.