Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers.

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How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

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3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase. Then we use social media to share out the coverage.

5 Alcohol Brands with Great Social Media

Ronn Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. This brand has found their best social media success on Facebook. The post 5 Alcohol Brands with Great Social Media appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Social media’s dominance has continued for audiences stuck and home and looking for connection online—and because of the changes many platforms introduced in the last couple of years, paying to play could be a brand manager’s best option to join the conversation. FREE GUIDE: 6 steps to crafting an internal social media plan ].

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. Sure, Facebook’s troubles have been front and center. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets? What about for personal interaction and brand building? Defending your Social Influence. What comes after social media?

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. Why You Need a Personal Brand. Some might initially scoff at the idea of personal branding.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

Ryan Shattuck, former senior social media manager for The Onion , revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication—a 5% acceptance rate that’s below Harvard’s 5.4%

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. You may have begun a social media and branding strategy.

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Social Media Sites Discourage External Links.

5 ways to level up social media visuals for everyone

PR Daily

You don’t have to be a graphic designer to make your social media pop. Thirty percent of Facebook users identify as disabled, and 285 million Facebook users worldwide are visually impaired. CamelCase hashtags also help, says Carmen Collins , senior social media and talent brand manager at Cisco. Just be aware of the visual trends big brands are embracing, and take only what works for your audience,” says Ryan McCready , social media lead Venngage.

10 social media scheduling blunders to avoid

PR Daily

Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. If you err too far on the side of automation, you risk making embarrassing gaffes—or brand-bruising blunders that can ignite a crisis. Social Media

What Materials Do You Need to Launch Your Brand’s Social Media?

Ronn Torossian

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […]. The post What Materials Do You Need to Launch Your Brand’s Social Media?

4 social media waves to ride in 2020

PR Daily

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Social Media

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

5 tips for smart, strategic social media during COVID-19

PR Daily

Here’s how to strike the right balance in the age of social distancing. When COVID-19 happened, we created a taskforce to rejigger our planned content to make sure our social media campaigns weren’t tone-deaf,” says Amy Copperman, a senior content manager overseeing editorial and social media at Adobe Spark. Her team then sent out a survey via email and Facebook Group to see what the Spark community wanted from them. COVID-19 Social Media

It’s terrific to see that social media is still SOCIAL!

PR Warrior

I’m an unabashed social media purist. . At time of writing, I had over 300 responses on LinkedIn, about 130 on Facebook, and I haven’t gotten around to counting the tweets. This is what social media has always been about.

7 social media tips from top CEOs

PR Daily

Just how public should a major CEO’s social media presence be? Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter. GM CEO Mary Barra is on Facebook, Twitter and LinkedIn.

How social media strategies should adapt to COVID-19

PR Daily

Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. How should your social media strategy change and what are some opportunities for social media to be a solution for the problems posed by the crisis? Here’s what she had to say: PR Daily: What are some tactics for using social to replace planned in-person events/activations?

5 ways social media has revolutionized PR

PR Daily

Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.

4 social media pitfalls for communicators

PR Daily

Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook. Facebook is, uh, taking over the world ? However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. A bit of “brand awareness”? Social Media Writing & Editing

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. Facebook’s dominance.

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Social Media Marketing: The Basics.

Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Even before the pandemic, fans used social media as a way to communicate with other fans and as an outlet to exchange competitive banter.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. However, only 38 percent of companies say they have a defined social media strategy.

How starting a conversation boosts social media engagement

PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Even the most extroverted among us face big challenges in creating brand engagement. The obstacles standing between us and brand engagement often include: Google and Facebook’s ongoing algorithm tweaks, which decrease organic reach. The ever-decreasing attention spans of social media users.

Revisiting Social Media: Power, Performance and Planning

PR in High Definition

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have.

Why and how to yield your social media account to employees

PR Daily

Follow the lead of GE Power and other organizations by temporarily turning over your online feeds to in-house brand advocates. Social media might conjure thoughts of hip, young influencers running an Instagram account for fashion brands.

PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. Social media has blossomed into an exciting, vibrant tool that can be used across many industries. PR for Social Media: An Exciting Opportunity. hours per day on social networks.

Five things to remember when building social media groups

NewsWhip

Groups on social media can be one way of getting your content or message in front of new audiences on social media. In recent months, the appeal of social media groups seems to be growing, as publishers and marketers ponder ways to better engage their social media […]. The post Five things to remember when building social media groups appeared first on NewsWhip.

5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social Media Delivers Brand Clarity.

5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. Social media users want to form genuine connections with others, especially since they’re not getting that as much in person right now.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Here are today’s top stories: Starbucks, Unilever, Coca-Cola and more boycott Facebook. As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms.

Top Easter Social Media Trends for Pinterest, Facebook, & Instagram

NewsWhip

How can brands and publishers make sure that their Easter content is truly “egg-cellent”? Patrick’s Day revelries over, Easter is the next big holiday for social media. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip. Brands Communications & PR Social Media Easter 2018 social media easter report

Social Media Crisis Management: PR Communication Stategy

5W PR

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. While keeping operations going is important, so, too, is being transparent and informing the brand’s different publics about what’s going on.

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars.

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11 social media mistakes brand managers should avoid

PR Daily

Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made. Not having a social media plan.

Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming. Snapchat now has shows from major media companies and Instagram got into the game last year with its IGTV offering. Why are social platforms pushing shows and other long-form content?