Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. Read on to learn more!

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. Read on to learn more!

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Will it eventually metriculate down to midsized and smaller brands? But you what?

Journalism 140

Journalism Company Brand Branding 140

PRSay

NOVEMBER 12, 2020

So I am, for example, at home with my wife and my child, my son, who’s almost 18 months now. The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78

Brand Branding Viral Apparel 78

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. These are not isolated examples. The competition grows daily.

Journalism 65

Journalism Brand Branding Advertising 65

ImPRessions - Crenshaw Communications

JULY 28, 2023

Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. There is a Search Engine Journal but no Sales Tech Journal. Our work with Chili Piper is a great example. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. When it comes to media, do you have a ‘wish list’?”

Media 310

Media Retail B2B Journalism 310

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Digital technologies have disrupted both journalism and PR, in ways that often help us work together.

SEO 333

SEO Analysis Meeting Travel 333

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Is your brand quirky, fun and irreverent?

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Some I knew going in, but others are brand new. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Exclusive” . Circle back”.

Journalism 344

Journalism Internal International Pitching 344

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

Cision

OCTOBER 8, 2015

We learn from other marketers, even when their examples are from a different industry. When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart.

Social Media 120

Social Media Brand Branding Airlines 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment. — .

B2B 319

B2B Company SMB Automotive 319

Buchanan PR

MAY 3, 2024

Branded content. The New York Times , for example, lists at the top of the article, “Paid Post,” to be fully transparent (See these stories from Shell and General Electric ). While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company.

Writing 84

Writing Journalism Examples Advertising 84

Presspage

FEBRUARY 6, 2018

The Fort Worth based hospital’s brand journalism strategy has direct bottom line impact as its stories made one Detroit family decide to fly cross country for surgery after reading an impactful story on Checkupnewsroom.com.

Examples 87

Examples Strategy Communications System 87

Presspage

MAY 29, 2017

At PR is Key, Sébastien Willems, co-founder and CEO of PressPage, pressed the case for fully embedded PR departments using the recent PR crisis at United Airlines as an example.

Journalism 79

Journalism Airlines Brand Branding 79

Communications Conversations

SEPTEMBER 26, 2014

For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ). This is high, high quality brand storytelling folks. Many brands write these kinds of executive and employee stories. Forget about the brand for a moment. Easy to scan.

Storytelling 165

Storytelling Web Case Study Brand 165

Flack's Revenge

FEBRUARY 2, 2017

Pretend journalism – claim to be a news source but is a curator (Daily Kos). Counterfeit sites – they make you think you are at ABC News.com, for example. He asked whether global warming, evolution or the latest gossip are examples. The question kind of reminds me about the concerns and debate over branded content.

Brand 120

Brand Branding Newspapers YouTube 120

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

NewsWhip

MAY 8, 2020

This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. For brands and celebrities, COVID-19 was the catalyst that caused them to step up the most on the subject. .

Brand 142

Brand Branding Exercises Healthcare 142

David PR Group

MARCH 23, 2020

An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. Gas prices and interest rates will likely never be lower, for example.). For example, we are all deeply in praise of healthcare workers and first responders. What don’t they need to know? –John.

Brand 86

Brand Branding Crisis Healthcare 86

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Know your media targets. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Communications Conversations

APRIL 23, 2019

Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding. As a solo consultant, my personal brand is everything because, in essence, my personal brand = my reputation. For example, let’s say you wanted to get a social media job at Target.

Social Media 98

Social Media Brand Branding LinkedIn 98

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel.

Strategy 257

Strategy How To SEO Engineering 257

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Look at Slack, for example. Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. People want to see people behind the brands featured. Brag about that media coverage.

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. Besides, the blue check mark complaints are a textbook example of the psychological principle of loss aversion. This is audience identification 101.

Twitter 138

Twitter Survey Journalism Social Media 138

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88