The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. It’s first offering to the world was a simple photo of an egg sporting the caption “Let’s set a world record together and get the most liked post on Instagram.” brands can hijack existing campaigns. On 4th January, the @world_record_egg account was born.

Instagram 120

Instagram Examples Brand Branding 120

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 111

B2B Brand Branding B2C 111

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. Tennessee: Consistent brand voice with visuals. Both their posts and IG stories are consistently branded, professionally designed, and aligned with their brand voice and culture.

Sports 45

Sports Social Media Trends Media 45

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. Does it include a call-to-action that will move your business or brand? lens to planning for our clients. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This means spotting a breaking news story or key talking point in the media and publishing a story to drive brand awareness off the back of it, using techniques such as newsjacking.

Digital PR 62

Digital PR Analysis B2C Examples 62

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Agency 113

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. “Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To

SEO 103

SEO Automotive YouTube Video 103

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”. 30) “Marketing and branding strategy.”. 22) “I am a storyteller and I look out for people.”.

Employee 148

Employee Print Writing Survey 148

Cision

JUNE 9, 2016

Your brand needs to do more than just communicate if you want to connect with your audience. Madhuri Sen, owner of Ace Brand Strategist, says authenticity needs to be a priority for brands. You recently set up your own brand consultancy, Ace Brand Strategist. What do you aim to accomplish in this venture?

Training 0

Training Leadership Brand Branding 0

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. She started working for local firm Karol Marketing where she learnt the importance of understanding business objectives and creativity. It was one of the first agencies to spot the opportunity for celebrates to work as brand advocates in the eighties and nineties.

Local 60

Local Agency Corporate Internal 60

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Manage the social media for a sports team you are part of. Google Trends can be used to understand and track brand search - and by default relative levels of brand awareness. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Beyond PR

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” They typically range from heads of state to tech CEOs to A-list entertainment and sports celebrities to plain old influencers and thought-leaders. It bowed on the Content-Makers Stage with an SRO audience of 1000+. Sharma, Pace, and Isikoff (l.

Conference 36

Conference Journalism Web Comparison 36

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Justin McClanahan, @MNrube. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. Guest Post by Kristin Piombino.

Storytelling 40

Storytelling Resources Writing Corporate 40

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52