ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Branding Brand Storytelling 256

5W PR

FEBRUARY 7, 2025

The social media landscape has fundamentally shifted how brands connect with their audiences, and TikTok stands at the forefront of this change. PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike.

Viral 78

Viral Branding Brand Airlines 78

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. PR teams now manage complex relationships between brands and content creators while maintaining consistent messaging across all channels.

Guidelines 78

Guidelines Branding Brand Marketing 78

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Branding 246

Branding Brand eBook Leadership 246

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Prowly

APRIL 23, 2025

Your brand perception is like a ship navigating the vast ocean of public opinion. One missed step can lead to a negative overall brand perception. One missed step can lead to a negative overall brand perception. Start monitoring your brand perception right away or keep reading. Nobody wants the Titanic to happen again.

Publicity 104

Publicity Branding Brand Airlines 104

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. The campaign centered on how LEGO has been a constant source of creative expression across generations.

Company 78

Company Branding Brand Crisis Management 78

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Interested in learning more about visual storytelling? Evaluation.

Storytelling 137

Storytelling Video Strategy Analytics 137

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Branding Brand How To 243

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 124

Storytelling Examples B2B Chemicals 124

Agility PR Solutions

MARCH 30, 2023

In the marketing world, relationships between agencies and brands are key to creating successful campaigns. One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?

Storytelling 86

Storytelling Creativity Writing Agency 86

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Storytelling 88

Storytelling B2B Branding Brand 88

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But the best campaigns are fueled by creativity, yet informed by research. But there are also initiatives that simply come too early in the life of a brand or company. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. Brands must continue to challenge the status quo, push boundaries, and create a more equitable and inclusive future for all.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Many companies work to sell products by simply stating features, but narratives through creative messaging can dramatically influence purchasing behavior.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. And the heart of public relations is in storytelling.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Onclusive

JANUARY 16, 2019

In his keynote, “Performance Storytelling,” Norton Lifelock CMO Ty Shay explains: “The modern CMO needs to evolve the marketing function from a cost center to a profit center, thereby showing the direct correlation of marketing to business results, including growth and profit. Performance Storytelling integrates both analytics and creativity.

Conference 225

Conference Storytelling Data Measurement 225

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Look better.

Creativity 81

Creativity Communications Branding Brand 81

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging.

System 99

System Tools Policies Measurement 99

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Branding 136

Branding Brand How To Storytelling 136

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand purpose craze.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Your brand should have a similar mindset, though your motives may be different.

Journalism 120

Journalism Branding Brand Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Storytelling 293

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Strategic PR delivers many benefits for adtech brands. It gives adtech brands a distinct edge in an overly commoditized marketplace.

Publicity 203

Publicity Marketing Advertising Advertising 203

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Solo PR Pro

AUGUST 17, 2021

We are all storytellers. As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. Using storytelling and data together. Opting for a simpler approach to storytelling. Everybody is a storyteller.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Many brands attempt to begin stories with what when they ought to begin with why.

Creativity 60

Creativity Storytelling B2B Film 60

5W PR

FEBRUARY 6, 2025

Major brands like P&G use these capabilities to track how earned media drives website traffic and leads. Social listening tools add another dimension by revealing how audiences discuss your brand organically. Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

APRIL 24, 2025

Brands must make ongoing investments in multicultural audiences to build credibility, trust, and lasting relationships. Educate, Then Activate Brands need to earn their seat at the table before speaking on cultural issues. Below are the key takeaways from this energizing, candid, and deeply insightful discussion.

Marketing 78

Marketing Automotive Leadership Community 78