Cision

APRIL 16, 2015

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. Get the tips and tactics you need in our free white paper!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Cision

AUGUST 17, 2015

Get your free white paper today! Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Checklists. Conclusion.

Pinterest 120

Pinterest Banking Mobile Trends 120

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. As consumers become more familiar with a brand, awareness increases. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

AUGUST 16, 2016

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 65

Communications Pinterest Reddit Radio 65

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. ▪ A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases.

Video 40

Video eBook Viral Infographics 40

Shift Communications

APRIL 2, 2015

It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. That doesn’t mean our job to generate more awareness stops.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? Secondly it’s becoming commoditised. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

JUNE 16, 2016

Formatting your press release to be reader friendly plays an important part in telling your brand story effectively. Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. Cue multimedia news releases and the continually evolving realm of branded content hubs.

Infographics 40

Infographics Writing Storytelling Video 40

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 6, 2016

Right now and in the year ahead, following these hand-picked steps would be a good way to build a magnetic social media presence for your brand. Move on from the staid old blog posts and white papers to more interactive content. The way to prevent that from happening is to maintain the same brand voice before and after.

Social Media 120

Social Media Media Airlines Video 120

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. Instead of sending a regular press release, use an infographic to tell your story. Be creative. So you set out to write a brand new one that talks up the vacuum but is disguised as a story on how dust bunnies have exponentially increased in recent years.

Writing 118

Writing Newspapers Report Data 118

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask.

Strategy 120

Strategy How To Data Infographics 120

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

NOVEMBER 8, 2019

Always try to create loyal brand advocates from your social audience by engaging with them in frequent discussions. White papers. Infographics. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well. Encourage people to share feedback and opinion.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. Tease out an embedded infographic by cropping it down to a single visualized statistic.

How To 40

How To Infographics Video Instagram 40

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

OCTOBER 26, 2015

Such partners can create sponsored, branded content for advertisers that’s built into an online magazine, blog or e-newsletter and treated by ad blockers as “real” editorial content, rather than as advertising. They don’t block influencer blog posts, or emails, or sponsored white papers. They don’t block search ads.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48