ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. Senate – not an unusual pedigree for a Public Affairs VP. But occasionally, the damage comes from a company’s own ranks.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

ImPRessions - Crenshaw Communications

JUNE 6, 2016

A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. Deep knowledge of the brand. If the agency doesn’t “look like the brand and speak in the brand voice,” it won’t win the business, according to Williamson.

Agency 120

Agency Public Affairs Energy Resources 120

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. Brand is what you say about yourself. Brand is what you say about yourself. But who oversees a company’s reputation?

Reputation 79

Reputation Public Affairs Survey Financial 79

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand.

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

AUGUST 18, 2020

Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.”

Ethics 99

Ethics Communications Survey Public Affairs 99

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing.

Survey 78

Survey Communications Public Affairs Ethics 78

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 116

Communications Case Study Training Reputation 116

Sword and the Script

FEBRUARY 23, 2020

Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. Should brands take a political stand? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Survey 85

Survey Public Affairs Corporate Trends 85

Cision

SEPTEMBER 14, 2016

Objectives have a measureable impact, such as increasing awareness by 15 percent, while goals are simply an aspiration, such as increasing brand awareness. AMEC recommends setting objectives instead of goals. Create a plan. Start by identifying the target audiences you want to reach.

Communications 0

Communications Banking Measurement Public Affairs 0

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. The best brands never stop striving to improve – and neither do we. What has been the proudest moment of your career?

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. The Basic PR Model. Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Wadds Inc.

AUGUST 14, 2023

Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher. Explainer videos/short clips are being re-imagined and becoming creative as they become the main way for brands to interact with audiences.

Agency 52

Agency Sports Public Affairs Creativity 52

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Solo PR Pro

MAY 8, 2018

Corporate communications. Public affairs. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Direct advertising. Event planning. Fundraising. Government relations. Journalism.

Public Affairs 40

Public Affairs Internal International Community 40

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. When you do, coming to work and working hard, giving corporately and personally, will take on a whole different meaning. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Communications Conversations

MARCH 10, 2015

A transplant from DC, Dustee holds one of the more high-profile corporate PR jobs in town. Amanda Brinkman, chief brand and communications officer, Deluxe. This superstar has held leadership positions at Allianz and United Health Group, before becoming Deluxe’s chief brand officer. Rose McKinney, founder, Pineapple RM.

Public Affairs 60

Public Affairs Leadership Local Corporate 60

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. Let them know that they are part of a bigger whole and their role as brand ambassadors is essential. For example, if employees receive corporate emails regularly, an important announcement may be overlooked. WHO to communicate to?

Employee 60

Employee Communications Public Affairs Internal 60

Cision

FEBRUARY 17, 2016

From there, I continued making connections between what originally attracted me to public speaking and the many other elements of public relations that I use today. Learn how to build a brand journalism strategy with our free white paper! What’s the biggest lesson you learned from your first position?

Policies 120

Policies Internal International Public Affairs 120

Communications Conversations

DECEMBER 8, 2022

Holly is now the vice president of corporate branding and partnerships at Polaris. Molly is the chief communications and public affairs officer with Shipt. And they were all with a pretty interesting mix brands–Guess, Fairview and the Minneapolis Heart Institute Foundation. Where is she now? Bank and Optum.

Marketing 60

Marketing Leadership Creativity Internal 60

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Always on the corporate side, never on the agency side, but in multiple industries. I see a number of people who post about brands, either for them or against them, positive or negative, and they’re using pseudonyms.

Healthcare 68

Healthcare Ethics Communications System 68

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? How much does public relations cost?

Interviews 98

Interviews Publicity Technology Social Media 98

Solo PR Pro

NOVEMBER 17, 2015

This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. This role really taught me how to work quickly, which is a notion often lost in large corporate environments.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

PRSay

FEBRUARY 27, 2017

Baker eventually became president at the firm and was later elected president of the Philadelphia chapter of the Public Relations Society of America. One of her most noted clients was Toyota Motor Corporation in 1987. Toyota hired Tobin to improve its image and brand among the African-American community.

Conference 60

Conference Education Public Affairs Television 60

Stuart Bruce

JUNE 24, 2015

Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. FutureComms15: The death of SEO and the rise of the brand story | Sarah Hall writes up the SEO panel on how it is moving from technical expertise to people expertise.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59