Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort.

B2B 116

B2B Marketing Survey Software 116

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Look at companies that disrupt. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Cool infographics. Remember Blockbuster and Kodak? Curated video content.

How To 198

How To Real Estate Web Case Study 198

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. What’s more, most PR companies offer these packages to small business owners. Because the longer a company has been in business, the more equipped they’re to hit your targets.

Writing 52

Writing System Automotive SEO 52

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. The goal is to keep visitors and customers coming back to the brand. Moreover, companies need to build a level of trust to boost loyalty. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. Improves brand reputation.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

FEBRUARY 21, 2017

Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. infographics, social posts, interactive quizzes). Utilize platforms, such as YouTube, Snapchat and Facebook to raise brand awareness via visually appealing, fun and/or informational videos.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

PR Fuel

JUNE 17, 2021

While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. This can do more harm than good for your brand and business. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.). Prioritize SEO Practices.

Writing 60

Writing SEO Google Local 60

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. A simple action plan lays out the goals for your company, your target audience, and where you plan to focus your efforts.

Content Marketing 40

Content Marketing How To Marketing eBook 40

Sword and the Script

FEBRUARY 3, 2018

As the conversations around the marketing table often begin with, “At my last company we…”. The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 2, 2015

Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. That doesn’t mean our job to generate more awareness stops. Get to know them!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars and other resources (i.e. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

MARCH 30, 2016

15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. The Essential Guide to Branding Your Company. 4 Steps & 60 Minutes to Help You Manage Your Brand Online. That’s why we’ve compiled 18 of our favorite HubSpot ( @HubSpot ) resources and templates for quick marketing wins.

Resources 40

Resources Marketing Pinterest eBook 40

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. You have had an opportunity to work with a variety of brands – from McDonald’s and T-Mobile to B2B tech companies and non-profits. Anything creative!

Agency 60

Agency Creativity Infographics eBook 60

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations.

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. Blog posts into eBooks. For example, you can write one blog post and summarize the critical elements for a Twitter thread.

eBook 129

eBook YouTube Video Social Media 129

Contently - Strategy

DECEMBER 29, 2022

For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy. If your company uses an intranet for communication, posting an update there is also an option. What might this look like?

eBook 120

eBook Product Launch Software Internal 120

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Redefine your brand vision. The most loveable brands have a purpose that we as consumers love to love. Make a list of top competitors, and visit their company blogs to conduct a high-level analysis.

Blogging 51

Blogging Brand Branding How To 51

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Images, infographics, GIFs, and interactive videos can breathe new life into your content. Using micro-influencers in your industry are a great way to promote your company in an impactful way.

Social Media 62

Social Media eBook Infographics Media 62