PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. In my view, Kelley’s performances and social media brand demonstrate that active-duty service members can also pursue off-duty passions as artists. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

Communications Conversations

JUNE 11, 2021

And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. Many brands have been in the middle of this over the last year–and in many cases, it hasn’t been pretty. In our communities. So yeah, social media community guidelines.

Guidelines 190

Guidelines Community Social Media Examples 190

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

5W PR

SEPTEMBER 14, 2023

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. What is brand loyalty?

Consumer 148

Consumer Brand Branding How To 148

5W PR

JANUARY 3, 2024

Crafting unforgettable experiences through strategic communications is an art that goes beyond mere interaction. In a world inundated with information and stimuli, strategic communication becomes the linchpin for organizations and individuals seeking to make a lasting impression. What is strategic communication?

Communications 78

Communications Storytelling Nonprofit Measurement 78

Wadds Inc.

OCTOBER 4, 2023

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. Communities can have both good and bad intent.

Brand 122

Brand Branding Reputation Financial 122

5W PR

JANUARY 24, 2024

One trend gaining traction as of late is permissive parenting, characterized by high levels of acceptance, open communication, and fostering child-led exploration. Brands can show support for this parenting trend through various strategies. By showcasing inclusivity, brands can resonate with the values of many permissive parents.

Trends 78

Trends Brand Branding Policies 78

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But the most PR-powerful gesture may have been by Yum Brands.

Brand 284

Brand Branding Small Business Retail 284

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand? It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Deirdre Breakenridge

JANUARY 14, 2019

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. Today, our world of communications includes so much more. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.”

Community 184

Community How To Media Ethics 184

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

Shift Communications

DECEMBER 14, 2022

So, it was really about producing a piece of communication that showed the benefits of both. So how do you produce a standout product communication that cuts through and puts Citrix into the consideration set of its audience? The outcome was the Citrix #DaaSJams social media video series. What was the aha moment for #DaasJams?

Community 78

Community B2B Social Media Video 78

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. It actively embraces and celebrates the unique experiences and identities of various communities.

Brand 78

Brand Branding Marketing Community 78

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., Ai has been teaching Public Relations and Communication courses at the university level for a decade. How can online communities help people facilitate change in their lives and careers? Its mission?

Community 150

Community Social Media Media Education 150

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 166

Consumer Brand Branding Marketing 166

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.

Communications 195

Communications Corporate Measurement Reputation 195

5W PR

SEPTEMBER 25, 2023

In an increasingly crowded and competitive market, building a strong brand identity is essential for a company’s success. One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? Establishing values Through storytelling, a brand can communicate its core values and beliefs.

Storytelling 78

Storytelling Brand Branding Consumer 78

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

Agility PR Solutions

APRIL 25, 2022

New research from comms giant WE Communications uncovers rising expectations from brand stakeholders that the move to a more climate-friendly economy should be fair and equitable to all people and communities—a principle known as “just transition.”

Brand 148

Brand Branding Community Report 148

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

MAY 29, 2019

While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Your brand was just getting started on Facebook.

Viral 98

Viral Community Reddit Facebook 98

Deirdre Breakenridge

MAY 30, 2018

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. That said, Team Fact could reverse the trend by stepping up its game on the communications front. But all too often, no effort is put into communicating research. Communicators need to help researchers adopt some of the components of a PR 2.0

Communications 171

Communications Training Education System 171

Deirdre Breakenridge

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Q3: Can being active on social media help you build a personal brand? Is PR Right for me? ”

Brand 213

Brand Branding How To Social Media 213

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. Where is it found? Have no fears.

Community 120

Community Guidelines Crisis Communications Instagram 120

Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

Community 79

Community Customer Service System Guidelines 79

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Companies prioritize empathy in COVID-19 communications. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others. About Crenshaw Communications.

Study 170

Study Brand Branding B2C 170

PRSay

JUNE 21, 2022

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. LGBTQIA people grapple with the complex parts of communication quickly in their lives when they are out. That requires every component of a PR program, from stakeholder communication (i.e., It came in college.

Crisis Communications 177

Crisis Communications Course Crisis Communications 177

NewsWhip

APRIL 14, 2021

Reddit is home to over 100,000 communities. But what if it were easier to find those communities? Today, with the launch of Top Communities Leaderboard , NewsWhip will instantly show you the subreddits with the most engagement and content relating to any topics, brands, hobbies, and cities you wish to research.

Community 78

Community Reddit Trends Data 78

Shift Communications

APRIL 19, 2022

It’s a great time for healthcare brands and all of us as consumers of healthcare. Metaverse healthcare communications opportunities. For many brands, a social and emotional connection with their audience can outweigh the “tech” in the long run. Multichannel healthcare communications. Digital health is bigger than ever.

Healthcare 88

Healthcare Communications Consumer Community 88

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Clearly communicate ingredients, sourcing practices, and scientific backing behind any claims the company wants to make. Share the brand story , values, and mission. Remember, wellness is for all.

Consumer 78

Consumer Industry Brand Branding 78

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

An underrated aspect of our role as PR professionals is to think about how a client’s brand is perceived not only to the writers we contact, but also their audiences. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. We need an environmental-type standard for communication,” he said. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129

PRSay

AUGUST 24, 2020

For marketers, this new future requires us to rethink how we communicate with customers. As digital marketing accelerates, success means finding ways to personalize messages that form connections between your client or potential customers and your brand. Brand statements need to be backed by ongoing action.

Communications 158

Communications Nonprofit Consumer Travel 158

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Thus, PR professionals should be on the lookout for new tools for rapid-response communications.

B2B 170

B2B How To Instagram Reddit 170