Viral Marketing: The Hope, Hype and Helplessness

Sword and the Script

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility.

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The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.

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10 proven ways to make content go viral

PR Daily

If you’ve been involved in any sort of marketing exercises over the last five or so years, the word “viral” probably drives you nuts, along with phrases like: “Let’s just post a viral video.”. How can we really make this go viral?”. Just tweet this out and watch it go viral.”.

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21 ways to boost your content's viral potential

PR Daily

Professionals who deal in content, are all chasing the idea of going viral. FREE guide: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience. ]. Images will boost your post’s potential for going viral.

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Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Infographic: How to feature your organization in Instagram Stories. Blue Bell faces viral challenge meltdown.

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Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

1) The Science of Viral Content. Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. Also see: Viral Marketing: The Hope, Hype and Helplessness . Also see: Infographic: Navigating Facebook Organic Reach. * * *.

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Infographic: What content do users love to share on social media?

PR Daily

Knowing what content you should be creating—and on which channels to share these pieces—will unlock the secret to viral success. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more.]. breaks down the science of social media sharing in an infographic.

10 ways infographics can power your content marketing strategy

PR Daily

Some of my favorite infographics are about infographics. Infographics position you as an expert. Infographics can make your content more understandable. Infographics can increase your search marketing results. Infographics can make your content go viral.

Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. Compelling infographics are built around content, not design.

Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people.

3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing.

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10 of brands’ worst social media mistakes

PR Daily

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. When hashtag #bendgate—the controversy over whether Apple’s iPhone 6 Plus could bend—went viral, many competitors jumped at the opportunity to post tweets mocking the phone. Related: The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic).

Accelerated PR For Startups

Doctor Spin

In my experience having helped various types of startups from obscurity to established brands, I recommend startups to go through four basic stages, Preparation Work , Milestone Work , Baseline Work and Campaign Work. In Stage 1 we will concentrate on the Surround Effect and the Viral Loop.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Create social videos and infographics.

3 simple rules for telling a compelling brand story

PR Daily

The same goes for a brand. A brand must tell a story. Here are three ways you can better tell your organization’s story and position your brand to win hearts and minds: 1. There are various ways to share your content, be it an infographic, article or a video. Just a 2-minute video can create a viral story. RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms. ]. We hear stories all the time.

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5 ways to translate your storytelling to PR

PR Daily

They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. This infographic from Ketchum University explains how to tell branded stories. Deploy viral power.

Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. When communicating your message across any medium, look for opportunities to reinforce your brand story.

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

The offering aims to boost slumping beer sales, but it raises the question: What’s too far outside the box when you’re trying to revive a tired brand? Related reading: 10 free tools for creating infographics, images and more.

Social Media Marketing for Complete Beginners


Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. Use your cover photo to encapsulate what your brand is about.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Infographic: How to get your message out on TikTok.

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McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Jimmy John’s also played off the viral sandwich’s fame with its tweet: Celebrate #NationalSandwichDay with the best fried chicken sandwich around. Marketers who weren’t crowing about chicken took to Twitter to showcase examples of sandwiches within their brands.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

Instagram will introduce new ways to help creators and brand managers share information about new products. Related reading: Infographic: A guide to Instagram marketing.

McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more. No quick publicity hit is worth undoing the branding you’ve worked so hard to build. Infographic: The benefits of purpose-driven marketing.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. Trust in CEOs craters, Bed Bath & Beyond pulls ‘blackface’ jack-o’-lanterns, and Gen Z keys in on brand purpose.

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

You probably have your own content preference -- whether it’s reading blog posts, watching how-to videos, or browsing an infographic. Infographics. There is no better time to begin, to dream, to create content, and establish your personal brand.

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The 5 most popular stories on PR Daily this week

PR Daily

This week, PR Daily readers were interested in ways marketers tapped into ‘Avengers: Endgame,” tips for creating viral and evergreen content, the CIA’s Instagram challenge and more. Infographic: How to create content that will last.

How to provide excellent customer service on social media

PR Daily

It was the first way that brand managers connected with people through social media, and it remains a crucial function of these platforms today. If done well, the benefits can be enormous—even viral.

How to Create an Action Plan for Your Content Marketing

PR Fuel

You might also consider podcasts, live broadcasts, webinars, eBooks, infographics—the list is nearly endless. Don’t ignore those timely topics, often they are the ones most likely to go viral. Branding

5 cases of PR done right

PR Daily

Their perceptions correlate with the choices leaders and brand managers make, no matter how minute they may seem. We live in a time where a brand’s image reflects its longevity and success. Learn it all at our Visual Communications and Infographics conference. ].

Where and when to share your content

PR Daily

You work hard on the branded content that you create—you should make sure as many people see it as possible. So, where should you share your content to help it go viral? RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ].

8 social media blunders to avoid

PR Daily

On social media, there are millions of things that should probably remain unuttered, unposted and untweeted, but Red Website Design has a helpful infographic that narrows the list to eight: 1. Irrelevant viral content. Certain things are better left unsaid.

#CreativePR: Measurement and Data-Based Insights


In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose. This is post 5 of our 5-part #CreativePR blog series. Read the entire series here. .

How to deal with negative social media comments

PR Daily

Negative comments are going to occur if you manage a brand’s social media presence. However, your response will likely determine whether the issue remains a small blip, or snowballs into a full-fledged viral debacle. They’re not insulting you, they have an issue with your brand.

Burger King pays for Burger/King wedding

PR Daily

RELATED: Learn how to create compelling infographics, videos and other visual content at our Portland summit. ]. Joel Burger and Ashley King, a seemingly lovely young couple from Springfield, Ill., are getting married this summer. That’s right: It’s the Burger-King wedding.

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What is the best time to post social media?

PR Daily

Of course, great content will shine through no matter when you post it, but let’s be honest—few brands are peddling winners every time they hit their channels. After all, if everyone posted at these times, no one’s content would ever surface let along go viral.

How To Repurpose Written Content to Reach 6x the Audience


If you’ve got some viral posts, then you’re ready for that “ebook.”. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic?

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You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. Infographic via

The Cost of a PR Disaster

Shift Communications

It often takes decades to build a strong, respected brand. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Read the infographic below to learn more about how much bad customer experiences can cost companies.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. To observe D-Day anniversary, brand managers lean toward reverence. Infographic: How to protect your online reputation.

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Five ways your content marketing might win recognition

PR Daily

The integration of mobile into your online marketing changed the way customers and employees connect to your brand. Your post, video, or photo on your social media went viral. You attracted a visual audience with stunning infographics.