Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Read the infographic below to learn more about how much bad customer experiences can cost companies. It Only Takes One PR Disaster.

Airlines 87

Airlines Financial Film Viral 87

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. You need to listen to as many topics as you can that relate back to your brand.”.

Media 120

Media Viral Comparison Data 120

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Marketwired

MARCH 22, 2016

In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose. They’re meant to be a tool for business communication, not fine art or viral spectacles. While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. From an earlier review of his book: Most brands want their content, and by extension ideas, to spread as far and wide as possible. Two in particular stood out for me. Photos: Instagram.com/frankstrong

Viral 116

Viral Infographics Web Content Marketing 116

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Infographic via 99firms.com.

Instagram 63

Instagram Marketing Viral Airlines 63

Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! Include a video post or infographic in your blog lineup. There’s no secret formula to having content go viral, but these practices will help you see more shares and reads of your content. Here’s how. Research Your Topics. Want to drive results through your content?

Writing 120

Writing Viral Infographics Blogging 120

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

Sword and the Script

JULY 2, 2016

1) The Science of Viral Content. Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. Also see: Viral Marketing: The Hope, Hype and Helplessness . Also see: Infographic: Navigating Facebook Organic Reach. * * *. All three are well worth reading thoroughly.

Marketing 63

Marketing Viral Survey Infographics 63

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Implement viral marketing tactics. Cool infographics. How did Movoto do it? The Key Steps. Define goals.

How To 198

How To Real Estate Web Case Study 198

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Moreso, clients are interested in learning the thoughts and opinions of brand stakeholders on key healthcare issues.

Healthcare 88

Healthcare Strategy Communications Policies 88

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Viral Exercises 120

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. We know that hastily-written, lamely-illustrated content that’s all about your brand rather than all about your brand’s audience will not be shared or downloaded no matter how expertly it’s optimized.

Social Media 97

Social Media Media YouTube Facebook 97

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

PR Fuel

MARCH 12, 2018

You might also consider podcasts, live broadcasts, webinars, eBooks, infographics—the list is nearly endless. Don’t ignore those timely topics, often they are the ones most likely to go viral. Different Types of Content —When you think content marketing, most of the time blogging is the first thing to come to mind.

Content Marketing 40

Content Marketing How To Marketing eBook 40

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Implement viral marketing tactics. Cool infographics. How did Movoto do it? The Key Steps. Define goals.

Real Estate 57

Real Estate How To Web Case Study 57

Solo PR Pro

JUNE 9, 2015

Telling a personal story not only engages people in an irresistible way, but it makes your “brand” more approachable. Infographics. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. Common Problem. Back to that data. Putting the graphic together is easy enough, too.

Blogging 40

Blogging Guidelines eBook Viral 40

Beyond PR

MARCH 23, 2016

Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Her team leads social media, PR, creative and blogging for the brand. Words are essential to any online content experience.

Video 40

Video eBook Viral Infographics 40

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Norton's Notes

MARCH 26, 2015

One of those included was for the high street brand Interflora and we named it Verses for my Valentine , in this campaign we asked people when was the last time they received a love letter – it turned out that almost half of people never have.

Viral 28

Viral Infographics SEO Social Media 28

PR 20/20

APRIL 7, 2016

Have you ever wondered how certain brands outperform others by thousands or even millions of pageviews? We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. By adding social media quizzes into your repertoire, you’ll be doing your brand a huge favor.

Social Media 40

Social Media How To Media eBook 40

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. COVID changing healthcare storytelling | Jump to text. What’s that?

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. Most marketing videos aren’t going viral. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post.

B2B 136

B2B Video Marketing Survey 136

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites? It’s crucial to keep a repurposing and distribution strategy around every long-form piece your brand creates before you begin execution.

eBook 129

eBook YouTube Video Social Media 129

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. Did the Vox experiment, an entire media brand based around explainers, ultimately work out? ” The post-Vox explainer.

Media 99

Media Journalism Content Marketing Education 99