Flack's Revenge

DECEMBER 7, 2020

It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. Not necessarily.

How To 194

How To Wikipedia Engineering Web 194

Mora Communications

NOVEMBER 21, 2017

Ask twenty people to define what it means to establish a brand and chances are you’ll come away with twenty different answers. According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”.

Brand 40

Brand Branding Wikipedia Print 40

PRSay

OCTOBER 15, 2019

Your team can take inspiration from J-Lo by being willing to see the next opportunity as a chance to expand your brand and diversify your offerings. Her list of awards and nominations is so long it has to be its own Wikipedia page. Then, she turned her “Selena” success into a solo music career, and the rest is history.

Wikipedia 116

Wikipedia Film Social Media Interviews 116

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Only 22% of Minnesota-based companies (only really counting mid-sized to large companies based on a list I found on Wikipedia) have active TikTok accounts.17% First, legal. You know your audience.

Company 60

Company Wikipedia Video Insurance 60

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 120

Content Marketing Marketing Viral Study 120

The Resolution Blog

NOVEMBER 8, 2019

If this is the case, we might start seeing some big shifts in visibility, particularly if Google starts counting links from the likes of Wikipedia or the Daily Mail. Tracking links in Coverage Tracking any links you get to your brand through coverage is a pivotal part of a successful PR strategy. follow or no follow?—?from

SEO 120

SEO Google Wikipedia Web 120

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Source: Wikipedia).

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Melissa Agnes

FEBRUARY 19, 2015

Side Note: The best way to do this is to conduct an online vulnerability audit before a crisis and to work on strengthening the core foundation of your online presence as a crisis preparedness strategy. Since Google indexes news in real-time, this can weigh heavily on your brand’s rankings both in and post-crisis. And much more.

Google 165

Google Crisis Crisis Management Crisis Communications 165

ReimaginePR

OCTOBER 24, 2015

I learned the value of great annual planning from a boss I had at an entertainment brand. But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you. Strategies. Farah made a very good living off of that hair. Key messages.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. It’s good to have an exit strategy, even in social media. Want to make your brand more sociable on social? We will probably make “small talk” that may gradually transition into a more meaningful conversation.

Social Media 120

Social Media Media Wikipedia Tools 120

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The probability of something bad happening.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Doctor Spin

MARCH 19, 2023

PR professionals use various strategies and tactics to manage the flow of information between an organisation and its stakeholders, with the ultimate goal of creating a positive perception of the organisation and its products or services. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. 2023, February 25).

Measurement 52

Measurement Communications Wikipedia Social Media 52

ZudePR

JULY 20, 2016

Spot on, Wikipedia. But people also buy brands that speak to them, and it’s far easier to speak in an authentic voice if you’re the sole representative of your brand. Easier in the sense of humanising your brand, and easier in terms of consistency of tone and quality. I have no intention or desire to “grow the business”.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Bad Pitch Blog

AUGUST 19, 2009

Any type of name can be effective if it has the right marketing and communications strategy to back it up. As Richard (@ laermer ) noted in Jumping off the Branding Bandwagon , companies that "bring differentiation to life through compelling communications that motivate customers to love—and buy—it" are the ones that will stand out.

Wikipedia 48

Wikipedia Twitter Corporate Company 48

Norton's Notes

JULY 29, 2015

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. One of my career defining roles was writing the social media strategy for a prominent central bank. Consequently, this strategy was shared with other central banks across the globe.

Interviews 28

Interviews SEO Banking Radio 28

Doctor Spin

NOVEMBER 5, 2023

In Wikipedia. Brands must be patient and have the structural fortitude to stay consistent for their PR messaging to propagate properly and thoroughly before jumping onto the next PR campaign. In Wikipedia. The marvel of algorithms is, contrary to popular belief, not their ability to sort signals. 1 Signal propagation delay.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

5W PR

JUNE 18, 2018

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation. Sure, the WWE may be consolidating TV programming (or they may not) but that doesn’t mean the brand as a whole is struggling.

Wikipedia 99

Wikipedia Banking Sports System 99

Waxing UnLyrical

JULY 1, 2015

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Are you looking to simply build brand awareness, or are your goals more specific, like driving traffic to your website? Creating brand awareness is just the tip of the iceberg when it comes to social media marketing.

Social Media 40

Social Media Media Wikipedia Small Business 40

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Give one get one is Uber’s core strategy.

Marketing 28

Marketing Employee Wikipedia Data 28

ZudePR

MAY 31, 2015

An example of a hero of free authority: Jimmy Wales of Wikipedia.” Head of strategy at NewsCred. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. “Your brand/business is what you do; your reputation is what people remember and share.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. Whether you’re a boutique dentist or selling bleach being human was at the centre of everyone’s comms strategy. What we crave is for brands to take responsibility. They are not ideas that begin with the brand story and how it connects with to an audience. Forget authenticity.

Journalism 60

Journalism Wikipedia Film Interviews 60

Contently - Strategy

JANUARY 23, 2019

” Vox pays creators, of course, and hiring curious people and letting them off the leash led to a big part of Vox’s content strategy : the explainer that beats a reader to a question. “It is amazing to me how much the culture of data consumption, reader attention, and optimizing in a thoughtful way, is baked into the brand.”

Media 99

Media Journalism Content Marketing Education 99

Stephen Waddington

NOVEMBER 19, 2017

LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy. Wikipedia continues to grow as a global knowledge resource. Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. 19 Fake news and brand misplacement.

Publicity 164

Publicity Ethics Data Community 164