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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. Those doing a deep dive on Wikipedia are engaged for far longer.

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28 Observations from 28 Months as a Solo PR

ZudePR

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Spot on, Wikipedia. But people also buy brands that speak to them, and it’s far easier to speak in an authentic voice if you’re the sole representative of your brand. 24: Learn from Related Industries.

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PR Interviews: Michael White Lansons

Norton's Notes

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. One of my career defining roles was writing the social media strategy for a prominent central bank. Consequently, this strategy was shared with other central banks across the globe.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

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Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Are you looking to simply build brand awareness, or are your goals more specific, like driving traffic to your website? Creating brand awareness is just the tip of the iceberg when it comes to social media marketing.

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44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

If you want to be successful in the marketing space you have to keep looking out for new innovations in the industry and this is one, albeit one with a new funky name anyway. The list of speakers he had prepared was very impressive including brands like Hubspot, Uber, Google, AdRoll, The AA and many more.