Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. Those doing a deep dive on Wikipedia are engaged for far longer.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Local and International Laws for Protecting Your Social Media Accounts. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The probability of something bad happening.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Doctor Spin

MARCH 19, 2023

PR professionals use various strategies and tactics to manage the flow of information between an organisation and its stakeholders, with the ultimate goal of creating a positive perception of the organisation and its products or services. In Wikipedia. In Wikipedia. 2 The medium is the message. 2023, February 25).

Measurement 52

Measurement Communications Wikipedia Social Media 52

ZudePR

JULY 20, 2016

Spot on, Wikipedia. But people also buy brands that speak to them, and it’s far easier to speak in an authentic voice if you’re the sole representative of your brand. Easier in the sense of humanising your brand, and easier in terms of consistency of tone and quality. My answer was nice, but internally I was seething.

Digital PR 60

Digital PR SEO Small Business Blogging 60