Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. Global Marketing Strategy, IFAW. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. But have you also looked at their potential Return on Investment, or ROI? Extending the ROI to other teams.

How To 397

How To Software Media Analytics 397

Cision

DECEMBER 21, 2017

Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Do you want to raise brand awareness? Does this PR strategy line up with the long and short-term goals of the company? Don’t cut yourself short; make sure that it will give your strategy enough time to be effective.

Measurement 272

Measurement Strategy Software Analytics 272

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Support your strategy with automated reporting. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. Strategies That Work. SaaS companies are unique in the way they approach marketing.

Company 78

Company Strategy Software Writing 78

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Video 89

Video Strategy Marketing Instagram 89

Agility PR Solutions

JULY 14, 2022

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.

Creativity 85

Creativity Agency Report Strategy 85

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 92

Brand Branding Instagram Video 92

Prowly

DECEMBER 7, 2023

Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture. Do you really need social listening to see the full scope of your public relations activities?

Social Media 104

Social Media Publicity Software Media 104

PeakMetrics Insights

FEBRUARY 13, 2019

Business owners who go all-in on growing a cohesive online brand know how important it is to monitor what is being posted online about their company and about their market sector. One way to stay on top of brand mentions is to use powerful brand monitoring software.

Software 40

Software Brand Branding Analysis 40

Agility PR Solutions

JUNE 2, 2021

As Generation Z’s consumer power accelerates—and this is happening swiftly—communicators are increasingly challenged to figure out what strategies work best for reaching this socially-conscious group of digital natives. The post How brands use actionable data and CX insights to market to Gen Z appeared first on Agility PR Solutions.

Data 101

Data Enterprise Brand Branding 101

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. PR Strategy for Ad Tech Companies.

Company 88

Company Strategy Publicity Advertising 88

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. .

Case Study 80

Case Study Study Brand Branding 80

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Flack's Revenge

APRIL 2, 2019

Then I thought better of it and focused my advice on the hard reality that building a brand, market share and success usually takes time. But in today’s noisy news environment, it is tough to turn short term success into long term prominence and brand equity. How do you build a known and enduring brand? Failure to Launch.

B2B 120

B2B Strategy Case Study Interviews 120

Contently - Strategy

JUNE 25, 2020

” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. What brands get wrong about data-driven content. So three years ago, we started building a content strategy tool called StoryBook to help us make better decisions. That promise was flawed.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

PR 20/20

FEBRUARY 20, 2023

Our answers weren’t a simple brand name. We instead all shared the brand name, many of us the exact style we preferred, our buying experience and price point, and any pros and cons. For reference: My favorite shoe brand is forever Allbirds , the Piper style to be exact—their claim as “the world’s most comfortable shoe” is true!

Strategy 84

Strategy Marketing Case Study Study 84

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. What does it do?

Software 78

Software Case Study Technology Tools 78

Cision

MAY 16, 2016

Your brand is not the only one targeting your audience. So what should your brand include in its measurement strategy ? Mention volume helps you understand the impact your brand is having on conversations. Don’t limit your tracking to your brand though. Consider these three factors. Mention Volume. Earned Media.

Measurement 159

Measurement Brand Branding Pitching 159

PR 20/20

MAY 9, 2023

However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. A purposeful marketing strategy unites the various segments in your organization for ultimate member engagement. Reporting, Reporting, Reporting Your marketing strategy is only as good as its results.

Strategy 81

Strategy Marketing Tools Report 81

5W PR

OCTOBER 31, 2019

Connections with one another, connections with brands, connections with strangers on the internet. Many brands go through the struggle of finding the right “human touch” for their channels. Many brands go through the struggle of finding the right “human touch” for their channels. How can this be done?

Brand 113

Brand Branding Consumer Community 113

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Why do you need social listening software? A study has shown that clients like it when brands engage with them.

Brand 62

Brand Branding Social Media Reddit 62

Cision

FEBRUARY 12, 2016

Did you know that 53 percent of Americans who follow brands on social are more loyal? This is great news for those who have already developed a successful social strategy. Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy.

Strategy 120

Strategy Customer Service Social Media Software 120

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. The key is integration.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

NewsWhip

JULY 6, 2023

At NewsWhip’s June Linkedin Live event, Amil Khan, CEO and founder of Valent Projects, joined NewsWhip’s CEO, Paul Quigley, to address effective strategies for combating digital manipulation and highlight the critical role of real-time monitoring.

Social Media 78

Social Media Brand Branding Media 78

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. But where do PR teams find third-party influencers?

B2B 136

B2B Brand Branding Trade Shows 136

Cision

JANUARY 28, 2016

Every brand knows the importance of social media. But not every brand knows how to create a structured social strategy that will help them meet their goals. So what’s the secret to building a successful social strategy? If you attempt to build a presence on every popular social platform, your brand will lose steam – fast.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews. There are some themes across Onclusive customers that we will share here.

Media 195

Media Software Analytics Measurement 195

Agility PR Solutions

SEPTEMBER 21, 2021

As we move more decidedly into the recovery phase, brands and businesses are scrambling to get their long-term strategies back on track.

Crisis 153

Crisis Company Software Analytics 153

Konnect Agency

MARCH 29, 2021

You may be able to start with a great concept, product or service that is designed to fulfill your customer’s need, but the key is to effectively communicate and entice your customers through the right external communication strategies. External communication strategies are the company’s communication efforts outside your organization.

Strategy 52

Strategy Communications Software Data 52

Presspage

AUGUST 29, 2023

Market leading digital PR and IR software company Presspage is thrilled to introduce a groundbreaking Inquiries Management Solution, now available as a standalone solution. The Media Inquiry Challenge: Your Ticket to Streamlined PR In the world of media, your interactions can build or bruise your brand. Sign up for the pre launch.

Media 97

Media Software Reputation Digital PR 97

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

So we may ask, “What’s different about Typical Software Co.?” It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. It made the brand more interesting, and best of all, media loved it. Insist on examples.

How To 310

How To Transportation Software Employee 310

Cision

DECEMBER 3, 2015

So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Here are three steps for creating your successful brand journalism program: Learn more tips on building your brand journalism program.

Journalism 120

Journalism Brand Branding Fashion 120