Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

JANUARY 17, 2017

Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media–What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? The post How to Measure PR?

Measurement 90

Measurement How To Television Analysis 90

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

How To 149

How To Social Media B2C Television 149

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. That said, several tips and strategies can help increase the success of satellite media.

Media 68

Media Travel Radio Interviews 68

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? How to Talk about your Measurement Data.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. Social media professionals agree. Three Types of Influencers.

Marketing 239

Marketing Television Handbook Web 239

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Your public relations strategy may only be targeted at a niche market, so 400 followers may be just what you want.

Strategy 93

Strategy Publicity Comparison Social Media 93

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? The business strategies that work today won’t necessarily work tomorrow.

Television 120

Television Travel Tourism Pitching 120

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. What other marketing strategy can you say that about? If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! That’s not going to happen with an ad running on Facebook.

Real Estate 52

Real Estate Publicity Television Radio 52

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. Hard to think that far ahead.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Broadcast – television and radio. Understand which influencers are having the most impact on your brand.

Media 75

Media Radio Newspapers Print 75

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. We make our buying decisions based on how the brand or product makes us feel. Click To Tweet.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. At the same time, we are always on the lookout for any proven tools and strategies to help traditional trucking fleets keep costs down and their trucks moving.

Meeting 90

Meeting Transportation Media Journalism 90

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

SEPTEMBER 10, 2015

Certain kinds of smart televisions can “overhear” conversations. Additionally, post-hacking communication strategies will likely become a standard for most organizations, and the public or regulators may demand transparency about how personal or other potentially risky data is secured. . Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. Representation of Brand Message. “On How much action (traffic referral, shares, purchases, etc.)

Report 40

Report Media Television Radio 40

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Publicity value is important for building a media strategy and is also useful in demonstrating to senior management why media placement is critical. .

Media 76

Media Advertising Advertising Measurement 76

Waxing UnLyrical

MAY 4, 2016

Does using humor fit with your brand and brand voice? Some brands seem to be perpetually planted in messaging which either plays it straight or tugs at the heartstrings – which is completely fine and respectable. Is your type or brand of humor universal? Should I use humor if my company is B2C? What about B2B?

Marketing 40

Marketing B2C B2B Social Media 40

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Conduct research on the media outlet and interviewer.

Media Training 180

Media Training Training Interviews Media 180

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Digital and Social Media Proliferation: With one of the world’s highest rates of Internet and smartphone penetration, digital and social media play a crucial role in Hong Kong’s communication strategies.

Marketing 92

Marketing Local Crisis Management Internal 92

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40

Cision

AUGUST 7, 2015

Want to get your brand in this year’s holiday gift guides? For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more!

Tourism 120

Tourism Television Print Industry 120

Sword and the Script

MAY 21, 2016

It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space. How Are Brands Meeting, and Exceeding, Customer Expectations? Customers don’t view these interactions as channel-centric or as journeys, paths and lifecycles in the same way a brand might view them.

Social Media 64

Social Media Marketing Media Content Marketing 64

Cision

MAY 21, 2015

Each episode brings you actionable tactics and strategies you can implement today for real business results. AskPat is a brand new, DAILY podcast. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. 6) Scott Stratten.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Brands used to have a controlling influence on information about their products. In broadcast television, you had three choices – ABC, CBS or NBC. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225