Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Think of your community when podcasting instead of focusing solely on promotion. Image Credit: Pixabay. Be Creative.

Community 206

Community Nonprofit Conference Social Media 206

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

Automotive 81

Automotive Transportation Conference Mobile 81

Solo PR Pro

FEBRUARY 15, 2022

Your small business client did not think your recent influencer activity was worth it. Large agencies and multinational brands are using large scale identification platforms or talent agencies that represent influencers. Co-create content with the brand? Have any of these situations happened to you? Engage them.

Small Business 99

Small Business Web Nonprofit Resources 99

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. That is her nonprofit. as an expert.

Media 130

Media Nonprofit Pitching Television 130

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. Brand ambassadors should often hand out samples at campus-sponsored events, or host their own events where students can try out their products for free.

Marketing 60

Marketing Nonprofit Small Business Local 60

Mindful Marketing

NOVEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. Promotion : “GivingTuesday” is a memorable moniker that likely builds brand recognition and supports understanding of the initiative through paid and earned media.

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Cision

JULY 27, 2016

Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. Creating the branding, marketing and communications plan around how to tell the story and make an impact. How does social media affect UNCF’s mission and goals?

Nonprofit 120

Nonprofit Local Travel Social Media 120

Cision

AUGUST 11, 2016

Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily). Nonprofit Tech for Good.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

FEBRUARY 19, 2019

CS: Softgiving partners with nonprofits to help them unlock the next generation of recurring donors through innovative fundraising solutions, world-class marketing, and dedicated support. CS: I’ve had the pleasure of working at a wide variety of companies-from nonprofit, government to the private sector. How many people can say that?

Company 66

Company Nonprofit Marketing Software 66

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S. Build relationships with the media.

Small Business 40

Small Business Nonprofit Local Community 40

Solo PR Pro

NOVEMBER 12, 2019

Because there is a fundamental misunderstanding about the role of public relations, many companies hire PR specialists because they want more exposure for their brand. The answer must be tied to your business goals. By hiring at the tactical level with no broader planning, you can actually damage your brand.

Media Relations 50

Media Relations Communications How To Media 50

wiredPRworks

FEBRUARY 23, 2018

Are you looking for a social selling speaker, consultant or trainer to help you improve your branding, sales and customer experience relationships? Barbara Rozgonyi leads CoryWest Media, a women-owned strategic marketing consultancy that attracts attention, builds brands and connects customer experiences in 4D via the WIRED PR works system.

Education 51

Education System Meeting Nonprofit 51

PR 20/20

OCTOBER 9, 2018

When I was with BTC Revolutions, I worked on the Share Our Strength account, an amazing nonprofit. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content. A: Our biggest challenge is that we’re really a small business trying to do big things.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. So how can small business owners market themselves to make the most of this shopping holiday?

Small Business 40

Small Business Marketing Local Nonprofit 40

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Digital marketing and fundraising expert for nonprofits. Freelance writer and business blogger.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

SEPTEMBER 14, 2015

Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. However, interviews can tank and hurt the brand if your executives and spokespeople aren’t properly prepared. Need help landing an interview? Give the human answer.

Interviews 120

Interviews How To Media Media Training 120

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Next week we are going to have a whole brand new lineup. You have yourself a safe and enjoyable weekend. Dave Oates: Yeah, be well.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

MARCH 17, 2016

Of course, you can’t expect to generate new business just by creating an account on the social platform of your choosing. Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Content Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

MARCH 17, 2021

For more insights on Section 230 of the Communications Decency Act , PRsay reached out to Capitol Hill veteran India McKinney, director of federal affairs at the Electronic Frontier Foundation , a nonprofit digital rights group based in San Francisco. But a lot of new business gets generated on social media.

Instagram 217

Instagram Facebook Government Nonprofit 217

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. In fact, if you think about it, that’s what we’re constantly exhorting brands to show.

Strategy 40

Strategy Case Study Community Creativity 40