Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. A month that we they’ve done a really good job of marketing that. Hard to think that far ahead. It’s all possible!

Pitching 130

Pitching Nonprofit Financial Insurance 130

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

Automotive 80

Automotive Transportation Conference Mobile 80

Solo PR Pro

FEBRUARY 15, 2022

Your small business client did not think your recent influencer activity was worth it. Large agencies and multinational brands are using large scale identification platforms or talent agencies that represent influencers. Like any communications or marketing effort, you must first set smart goals. Engage them.

Small Business 99

Small Business Web Nonprofit Resources 99

Sword and the Script

FEBRUARY 19, 2019

That’s when her career plans shifted a bit, from PR to marketing. Nonetheless, I was determined to jump-start my career, so I accepted an unpaid marketing internship position at Boys & Girls Clubs of Metro Atlanta (BGCMA) where I discovered my love for marketing,” she told me in an email exchange.

Company 66

Company Nonprofit Marketing Software 66

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. That is her nonprofit. as an expert.

Media 130

Media Nonprofit Pitching Television 130

Cision

JULY 27, 2016

Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. Creating the branding, marketing and communications plan around how to tell the story and make an impact. My biggest pet peeve is. Integrity is everything!

Nonprofit 120

Nonprofit Local Travel Social Media 120

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S. Build relationships with the media.

Small Business 40

Small Business Nonprofit Local Community 40

Solo PR Pro

NOVEMBER 12, 2019

Because there is a fundamental misunderstanding about the role of public relations, many companies hire PR specialists because they want more exposure for their brand. The answer must be tied to your business goals. Do you want to increase sales or market share? Reduce employee turnover or improve your reputation score?

Media Relations 50

Media Relations Communications How To Media 50

wiredPRworks

FEBRUARY 23, 2018

Find out at MPI CAC NEXT with 4D Marketing Speaker Barbara Rozgonyi [that's me!] Are you looking for a social selling speaker, consultant or trainer to help you improve your branding, sales and customer experience relationships? How Can #Eventprofs Use #SocialSelling to Recharge the Customer Experience Journey? on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. So how can small business owners market themselves to make the most of this shopping holiday?

Small Business 40

Small Business Marketing Local Nonprofit 40

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Should you invest more in SEO or in PR? ScreramingFrog.

SEO 229

SEO Social Media Tools Google 229

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. The good news: Marketing your company is now easier and more affordable than ever. Social Media Marketing. For businesses, social media provides a means to communicate directly and honestly with audiences. Content Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

SEPTEMBER 14, 2015

Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. However, interviews can tank and hurt the brand if your executives and spokespeople aren’t properly prepared. Keep answers short. Need help landing an interview?

Interviews 120

Interviews How To Media Media Training 120

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Dave Oates: Yeah, be well.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. In fact, if you think about it, that’s what we’re constantly exhorting brands to show.

Strategy 40

Strategy Case Study Community Creativity 40