Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. 5) Feedback and measurement.

Software 97

Software Comparison Measurement Content Marketing 97

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Presspage

AUGUST 22, 2017

Sending your brand message is not enough. Measurability of PR efforts is increasingly important. Focus on authentic brand story and thought leadership. With the introduction of many monitoring and scheduling tools for online communication, the need for measurable and standardized preparation of PR efforts is on the rise.

Trends 79

Trends Measurement Television Consumer 79

Stuart Bruce

OCTOBER 6, 2016

The main reasons flagged by brands for not using digital/social more frequently are a lack of budget (46%) or a lack of staff (32%), rather than the board not understanding the need for it (11%). In-house staff are more confident that they can measure the ROI of Digital PR (e.g. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice.

Blogging 52

Blogging Marketing Pinterest SEO 52

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. The control of the brand became diluted as the consumer grew its share of voice. And with that comes a need for change.

Social Media 48

Social Media Agency Consumer Fashion 48

PR Conversations

OCTOBER 27, 2023

These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions. Just last week, for example, I talked with a man waiting in line to board an airplane in London as I returned from teaching a seminar in Nigeria. Thus, they are not really measuring “public” opinions.

Reputation 52

Reputation Social Media Internal International 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Secondly it’s becoming commoditised. Digital PR training. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I will offer that Canada as a country has good public relations, and a solid brand. Which real, historical or fictional person or brand would you like to give a reputation makeover? Speech writing. Strategic planning….

Energy 53

Energy Measurement Internal International 53

Beyond PR

MARCH 17, 2016

As the best practices in Monitoring Your Brand Across the Web show, listening to conversations on social can help you identify which channels are the most popular with current and prospective customers and how to adapt your brand’s contributions, voice and style to each channel. Content Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Where the Fishermen Ain't

SEPTEMBER 24, 2013

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Our brand TwitPic''ed something during the Indy 500. with a company''s brand message. Earlier this year, a professional organization included me on a bcc''ed. Some will be good at it.

Advertising 54

Advertising Advertising Community Social Media 54

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. We talk about aerosol nanometers of size for measuring aerosols. So, this is an interesting place for your seminar and starts to really map that. COVID changing healthcare storytelling | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78