ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise.

Strategy 220

Strategy Measurement Advertising Advertising 220

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively.

Employee 130

Employee Policies Creativity Company 130

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today?

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. 5) Feedback and measurement.

Software 99

Software Comparison Measurement Content Marketing 99

Stuart Bruce

OCTOBER 6, 2016

The main reasons flagged by brands for not using digital/social more frequently are a lack of budget (46%) or a lack of staff (32%), rather than the board not understanding the need for it (11%). In-house staff are more confident that they can measure the ROI of Digital PR (e.g. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. And with that comes a need for change.

Social Media 48

Social Media Agency Consumer Fashion 48

PR Conversations

OCTOBER 27, 2023

These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions. Just last week, for example, I talked with a man waiting in line to board an airplane in London as I returned from teaching a seminar in Nigeria. Thus, they are not really measuring “public” opinions.

Reputation 52

Reputation Social Media Internal International 52