5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Organizing events to enhance brand visibility and strengthen relationships.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant. Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. Yet we resist the “publicist” label, and with good reason.

SEO 227

SEO Agency Reputation Policies 227

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO? The consequences of performing negative SEO. Here are the results: 48% said yes.

SEO 124

SEO Engineering Crisis Crisis Management 124

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR drives SEO. PR is more measurable than ever. PR generates influence.

Mobile 244

Mobile SEO Web Journalism 244

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage.

Social Media 92

Social Media Marketing Media Storytelling 92

Onclusive

SEPTEMBER 20, 2023

The competitor insights you gain are also like your starting point for putting your brand out there in a way that stands out from the rest while still fitting in with the way things are shaping up in the industry. Moreover, you can use the insights you gain from your analysis as a benchmark to measure the success of your PR and comms efforts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Search marketing and SEO statistics. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 10) Two sides of the political issue for brands. 10) Two sides of the political issue for brands. Brands in Politics ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Leaving SEO to Marketing. Looking for an in-depth guide to getting started with SEO?

Brand 88

Brand Branding SEO How To 88

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success. Read more on building backlinks and improving your SEO here. Impressions.

Measurement 68

Measurement Analysis Analytics Reputation 68

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. Earned media boosts SEO. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. SEO and PR Merge In Some Firms.

Trends 161

Trends Publicity SEO Advertising 161

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

PR in High Definition

JULY 24, 2019

If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? Reputation goes beyond building awareness and understanding with prospective customers. It can be done.

Reputation 48

Reputation Measurement Media Relations Agency 48

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

NOVEMBER 7, 2023

You can add your brand guidelines and choose from a plethora of graphics, audio, animated elements, font styles and asset sizes, even without paying for premium – so it’s a fantastic tool to get creative and experiment! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. PR and SEO are joined. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it. What is branded non-negative search?

Measurement 107

Measurement SEO Policies Reputation 107

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. The Challenge.

Industry 113

Industry Measurement SEO Corporate 113

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62