B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer
MaccaPR
AUGUST 10, 2020
Mission-critical trade shows have ceased. This pandemic has convinced companies they can’t just sell to someone who’s not prepared to buy – instead, B2B marketers are reorienting around customer needs to make their brands relevant. Buyers do not expect brands to shut down now. What’s a B2B marketer to do?
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