Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Internal Communications. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 31, 2024

A well-meaning brand can adopt a position on a social issue in good faith and find itself on the firing line. Too many brands pull back when criticism comes, which tends to alienate everyone. We’ve seen the impact of labor actions on brands ranging from Disney and Starbucks to Ford and General Motors. Get internal buy-in.

Trends 203

Trends How To Ethics Reputation 203

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Waxing UnLyrical

OCTOBER 25, 2012

As you might imagine, this is a highly attractive option for international students. Not only am I trying to reach an international audience, but a very specific niche one. Not only am I trying to reach an international audience, but a very specific niche one. Anyone else navigating the international social scene?

Internal 75

Internal International Social Media Media 75

Prohibition

MARCH 26, 2024

Instagram’s creator marketplace comes to the UK Instagram is expanding its Creator Marketplace – a platform that’s designed to facilitate connections and collaborations between brands and creators. Instagram has opened this up to eight new markets including the UK!

Creativity 62

Creativity Social Media Facebook Instagram 62

NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . But just how exactly can you measure brand reputation with RTMM?

Reputation 88

Reputation Measurement Brand Branding 88

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Most brands would publish press releases and other online content and rely on hunches to measure the results.

Trends 90

Trends Brand Branding Analytics 90

Buchanan PR

JULY 25, 2023

IHOP to IHOB: The International House of Pancakes shocked the world when it teased a rebranding as IHOB (International House of Burgers). Instagram’s Logo Change : Instagram’s rebranding involved a significant overhaul of its recognizable camera icon, replacing it with a simple, vibrant design.

Twitter 77

Twitter Instagram Internal International 77

Stuart Bruce

MARCH 13, 2015

But the challenge was that they had to do it in 15 seconds so I could capture it as an Instagram video. Gábor Hegyi on place branding. Saurabh Uboweja, CEO of Brands of Desire in India. Roman Vassilenko, Chairman of the Committee for International Information at the Kazakhstan Ministry of Foreign Affairs.

Video 60

Video Internal International Communications 60

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 108

Marketing Newspapers Print Local 108

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post.

Trends 147

Trends Instagram Creativity Small Business 147

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Instagram : 2.47

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JUNE 10, 2020

It may be best to set your Facebook and Instagram to private while you are actively interviewing. Become a virtual intern. An internship remains a great opportunity to learn how to draft a press release, research media contacts and draft social media posts for brand campaigns.

Agency 284

Agency Interviews Journalism Instagram 284

wiredPRworks

MARCH 10, 2022

Beth Nyland on Instagram. Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Creativity 98

Creativity Communications Instagram Interviews 98

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

The ploy generated lots of coverage because it cleverly reinforced the Payless brand promise of decent style for a great price, positioning it as an authentic value. It’s not enough to have lots of followers or to offer a superficial fit with a brand. Another common pitfall for brands is correlating influence with audience size.

Fashion 180

Fashion Instagram Measurement YouTube 180

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Now is an excellent time to review marketing plans and brand goals to make appropriate tweaks. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Or maybe a commentary on millennials for a B2B brand – the possibilities are numerous.

Analytics 130

Analytics Pitching Internal International 130

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Expert content builds brand authority.

Technology 246

Technology Company Banking Education 246

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Connect with Allan on LinkedIn , Twitter, and Instagram. Barbara Rozgonyi on Instagram.

Social Media 52

Social Media Corporate Communications Media 52

Contently - Strategy

MAY 20, 2024

Combine a fast site with useful, interesting content, and you can improve consumer sentiments surrounding your brand, keep visitors on your website longer, and, ultimately, boost sales or conversions. Know Your Link Strategy A strong internal link-building strategy is one of the basics of a good SEO strategy.

SEO 98

SEO Engineering Content Marketing Google 98

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! pic.twitter.com/p31jK5wIYK.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories.

Social Media 156

Social Media Trends Media Instagram 156

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Communications Conversations

NOVEMBER 2, 2017

We also crowd-sourced some of our content that was shared on Instagram and Snapchat. Check out the sights and sounds from #TOJO17 at Target Field, including YOUR tweets and instagrams! Your most popular Instagram post to date also occurred during the game–and it was a pretty simple shot! link] pic.twitter.com/sblWWgWw84.

Case Study 113

Case Study Journalism Study Instagram 113

NewsWhip

DECEMBER 9, 2021

Looking beyond the top tier articles, there are a few others that standout, especially because they came from international publishers. View this post on Instagram A post shared by BBC News (@bbcnews). Instagram also saw its fair share of posts, mostly coming from mainstream news outlets reporting the story. engagements.

Crisis 78

Crisis Instagram YouTube Employee 78

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. 2) Instagram.

Tools 150

Tools Agency Instagram Groups 150

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. But after browsing hundreds of postings, I quickly saw similar positions at brands. To help all the new and aspiring content marketing interns out there, I decided to create this syllabus.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Mark My Words

DECEMBER 15, 2020

Mail Online Oprah Winfrey’s decision to promote Meghan Markle’s new range of vegan coffee to her 19.2million Instagram followers was worth at least $1million and is probably the most valuable piece of free publicity in history, experts told MailOnline today.

Instagram 60

Instagram Brand Branding Publicity 60

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Communications Conversations

OCTOBER 4, 2018

At the same time, engagement levels are plummeting on Facebook, down by 50% since 2017, according to some reports: We know engagement levels are down (for brands) on Twitter, too (and have been for years). What about Instagram, you say? Yes, let’s look at Instagram. Should engagements even be a key metric anymore?

Trends 109

Trends Marketing Instagram Social Media 109

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. It’s not a bad take.

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Cision releases internal DE&I report. This is when effective internal communications can do wonders,” says Meltwater in this blog post. Internal comms metrics.

Software 85

Software Pitching Internal International 85