ImPRessions - Crenshaw Communications

JANUARY 24, 2017

As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. But a survey is an investment, and outcomes can be unpredictable.

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Survey How To Construction Data 120

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR?

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Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2016

When writing a press release, you can learn a lot from these efficient homeowners. It may be tempting to jam as much as possible into your release, but cluttered writing leads to jumbled ideas, run-on sentences, and lack of clarity. Eliminate unnecessary information so that readers can connect quickly and easily with your message.

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Writing Strategy Travel Infographics 40

Cision

APRIL 16, 2015

Write down your objectives. Write an outline. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects.

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Storytelling Infographics Content Marketing Film 120

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. 3 Content Marketing Wins with Buyer Personas.

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Waxing UnLyrical

OCTOBER 7, 2019

White papers. Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. As consumers become more familiar with a brand, awareness increases. Case studies.

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Content Marketing Marketing Infographics Consumer 93

Sword and the Script

AUGUST 16, 2016

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

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Content Marketing Marketing Infographics Pitching 60

Beyond PR

APRIL 19, 2016

When you think about social media for your brand, it’s not enough to consider what you put on your social channels. What was once a separate entity, social media and the 24/7 brand visibility it has brought must now be considered in all of your brand’s PR and marketing content. “A The evolution doesn’t stop there, though.

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Social Media Marketing Media Nonprofit 40

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

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Communications Pinterest Reddit Radio 79

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases.

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Video eBook Viral Infographics 40

Beyond PR

JUNE 16, 2016

“The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. Formatting your press release to be reader friendly plays an important part in telling your brand story effectively. Boilerplates.

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Infographics Writing Storytelling Video 40

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster.

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Content Marketing Marketing Infographics Pinterest 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

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Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging. All brands want their audiences to talk about their content. But, they should not be the sole focus of your writing.

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Strategy Content Marketing Infographics Meeting 40

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

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Analytics Training Meeting Measurement 50

Sword and the Script

DECEMBER 13, 2016

Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 10) Create an infographic based on key points. 12) Use it as a basis for a white paper.

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B2B Infographics Interviews eBook 60

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. The approach you take will often depend on your client’s news, industry, and brand.

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MaccaPR

OCTOBER 5, 2015

Make sure you put pen to paper and write down your content marketing strategy! Determine brand voice: Next, you must determine the brand voice for your content. More than specific words and phrases, your brand voice is the tone in which you speak to and connect with your audience. Step 3: Get Started.

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Content Marketing How To Marketing Infographics 48

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? Instead of sending a regular press release, use an infographic to tell your story.

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Writing Newspapers Report Data 118

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

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Infographics Case Study Content Marketing Video 235

Cision

JANUARY 6, 2016

Right now and in the year ahead, following these hand-picked steps would be a good way to build a magnetic social media presence for your brand. Move on from the staid old blog posts and white papers to more interactive content. The way to prevent that from happening is to maintain the same brand voice before and after.

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Social Media Media Airlines Video 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

NOVEMBER 8, 2019

Always try to create loyal brand advocates from your social audience by engaging with them in frequent discussions. White papers. Infographics. He loves to write about technology, startups, entrepreneurship and business. This helps engaging more people besides giving people reason to share the content. Checklists.

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Content Marketing Marketing Web SEO 74

Beyond PR

JUNE 7, 2016

Here are four ways to make the most of your brand’s multimedia in your online newsroom. Housing digital press kits within your newsroom makes journalists’ lives easier and helps you present a cohesive package of brand information. Digital Press Kits. Visit here to learn more.

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Video Guidelines Infographics Financial 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. No brand should have a grainy picture adorning their social profiles.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Re-write white papers as long form contributed articles.

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Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

Such partners can create sponsored, branded content for advertisers that’s built into an online magazine, blog or e-newsletter and treated by ad blockers as “real” editorial content, rather than as advertising. Think of what you’re asking for,” Petersen writes in her post. So the Star Tribune has no way to make money.

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