Karen Freberg

SEPTEMBER 15, 2019

I have been working in social media now for a while, and I see marketers, professionals, influencers, and even “self proclaimed gurus” state they have certain secrets for being productive and successful in the industry. My secret has been simple: exercise. Exercise teaches you humility, focus, and dedication.

Social Media 68

Social Media Exercises Media Course 68

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. In addition to generating written content, ChatGPT can also be used for media monitoring and analysis. One of the most obvious applications is in the creation of written content.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

The Stalwart Blog

APRIL 22, 2016

These two articles caught my attention throughout the last 24 hours: Mashable "Brands awkwardly try to pay tribute to Prince". Adweek "Brands post tributes to Prince, but struggle to make them Heartfelt and Not Promotional". Death can often bring out the worst in brands, and people, on social media.

Social Media 60

Social Media Brand Branding Media 60

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Diverse forms Paid advertising comes in various forms, including display ads, search en͏gine͏ marketing (SEM), social media advertising, influencer͏ par͏tnerships, and more.

Advertising 78

Advertising Advertising Exercises Measurement 78

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. How can marketing and PR jointly contribute to business goals?

Strategy 195

Strategy Marketing Measurement eBook 195

5W PR

MARCH 29, 2023

Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Stories can be shared through social media posts, blog articles and website testimonials. Investing in community building could be an effective way to boost customer engagement with a brand.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months.

Instagram 118

Instagram Video Twitter Facebook 118

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

5W PR

APRIL 30, 2023

This can happen through various tools such as social media posts , blogs, videos, podcasts, and other channels. Promoting Mental Well-being in Brand Messaging Businesses can promote mental well-being by incorporating positive messages into the brand’s values, mission, and vision.

Marketing 88

Marketing Resources Exercises Education 88

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential.

Brand 40

Brand Branding Local Instagram 40

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

Reputation Us

JULY 18, 2023

” When it comes to your company’s brand (i.e., what others say about your company), it’s a valuable and telling exercise to look at your brand through the mirror of your reputation. Is your brand beautifully aligned with your reputation? what you say about your company) and reputation (i.e.,

Reputation 78

Reputation Exercises Groups Leadership 78

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. Success with the Right Social Media Strategy. . A Better Way to Use Twitter. . And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

Healthcare 62

Healthcare Exercises Media Training Software 62

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

Karen Freberg

OCTOBER 9, 2017

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. One exercise to have students work on is to have them research associated apps, tools, and resources that could be used for Instagram Stories, and present them to the class.

Instagram 40

Instagram Social Media Media Exercises 40

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. This exercise will help you spark discussions and gain necessary awareness. Image: cvm | Shutterstock. Spoiler alert!

Internal 133

Internal International Crisis Exercises 133

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer). Wendy’s Social Media.

Social Media 40

Social Media Resources Media Case Study 40

The Stalwart Blog

NOVEMBER 7, 2017

Among the exercises included a brand definition initiative where participants defined not just what their firm does, but the uniqueness of it regarding how and why. . Business owners drive the brand by their actions. Any branding discussion — most certainly a strategic rebranding project — should keep this in mind.

Brand 60

Brand Branding Exercises Conference 60

Polaris

NOVEMBER 28, 2014

Here are 7 steps to creating buyer personas to help build your consumer brand. Every brand is unique. Where do they get information (through social media, online news sites or traditional media)? Distribute your persona document to other members of your marketing, design, PR and social media teams.

Consumer 154

Consumer Brand Branding Software 154

Action PR

MAY 24, 2019

Nothing excites people quite as much as two of their favourite brands coming together to create something new and exclusive. However, creating effective brand collaborations is a lot easier said than done. It was centred on mindfulness and exercise to aid mental wellbeing. But a press hook is not enough. Missions Aligned.

Consumer 40

Consumer Brand Branding Exercises 40

Karen Freberg

JUNE 14, 2018

Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right? How do I respond? I answer back yes.

Social Media 43

Social Media Media Community Sports 43

Deirdre Breakenridge

SEPTEMBER 9, 2019

It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. Brands are more than their products and services today. From my research, there are several ways that leaders score positive points and can make a difference.

Ethics 218

Ethics Exercises Energy Corporate 218

Karen Freberg

FEBRUARY 4, 2018

I have been a fan of Gary’s for years – and he is someone who has mastered the art (and science in many ways) of establishing a unique brand voice and presence within the industry. Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing.

Social Media 45

Social Media Media Education Industry 45

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

The Proactive Report

JUNE 4, 2018

You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. (And that’s probably the last thing you’d ever want to be.).

Analytics 127

Analytics Data Exercises Social Media 127

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. Instead of producing results as just part of a compliance exercise, organisations may choose to seize the opportunity to tackle their gender pay gap and set concrete targets for closing the gap. It’s all in the narrative. Shout about it.

Brand 75

Brand Branding Employee Exercises 75

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Mark My Words

NOVEMBER 18, 2022

Sponsorship is about awareness but it’s an expensive way for a brand to be subliminal background noise. So what if fewer fans sup their beer and a few wiseacres quip on social media that it is Qatar’s most positive contribution to human rights? This is a massive PR win for Bud. The polar opposite can be said for Qatar and Fifa.

Exercises 60

Exercises Reputation Community Consumer 60

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. Once you have that rational description, you can put the frosting on the cake and do the branding side.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191