Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". The employees were invited to a joint video meeting in Zoom, where they were informed of their layoffs.

Reputation 52

Reputation Company How To Employee 52

5W PR

JUNE 5, 2023

As a result, companies are increasingly adopting sustainable packaging practices in order to reduce their environmental footprint and improve their brand image. That means sustainable packaging can improve a company’s PR and brand image. Many of them have started seeking out products and brands that align with their values.

Brand 88

Brand Branding Reputation Consumer 88

Onclusive

JANUARY 7, 2021

Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Remote PR Jobs

NOVEMBER 8, 2022

Generating Brand Awareness - leads to easier sales: As you know by now, effective PR increases brand awareness. Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves.

Case Study 230

Case Study Engineering SEO Reputation 230

Presspage

FEBRUARY 28, 2024

Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. Tailoring your communications to the different interest groups is also important, as your investors will be differently affected than your employees or their families.

Crisis 113

Crisis Reputation Software Crisis Communications 113

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. What would a successful campaign look like? Give your boss the research.

Employee 146

Employee Crisis Reputation Creativity 146

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. It’s free and certainly a good incentive.

Reputation 90

Reputation Creativity Employee Resources 90

Remote PR Jobs

JUNE 14, 2023

Cost Savings While freelance rates may be high, hiring a PR Freelancer can be a more cost-effective option than hiring a full-time employee since you only have to pay for the services rendered (and only when needed), thus avoiding costly overhead costs such as benefits, equity, salaries, or office space.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. It enables businesses to gain visibility and attract resources. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Onclusive

JANUARY 14, 2021

Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. As corporate reputation now matters more than ever, communicators are also more valuable than ever. Building an impactful communications team.

Communications 195

Communications Corporate Measurement Reputation 195

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. As I was sitting on the phone waiting for VRBO, the reputation manager in me was running scenarios. The big victims so far are the cruise lines and many areas of the hospitality industry, but even ancillary industries are at risk.

Communications 105

Communications Brand Branding Policies 105

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Yet employee communications is correlated with business success. Here are some additional reasons for a company of any size to raise its employee comms game.

Internal 136

Internal International Communications Employee 136

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. PR has the power to change minds due to its conversational nature along with third-party endorsement and advocacy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Generating brand awareness. Developing stakeholder trust. Influencing across earned, owned, social and paid media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Young companies need to find ways to earn endorsements from a reputable third-party. Support employer branding. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products.

Strategy 265

Strategy How To Resources Employee 265

Cision

NOVEMBER 12, 2015

You’re not alone, but you need to figure it out to avoid tarnishing your brand’s reputation. Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe: Want to discover more copyright compliance best practices? Read the new white paper today! Stay informed on copyright laws.

Brand 120

Brand Branding Software Reputation 120

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 124

Survey Brand Branding Analysis 124

PRSay

NOVEMBER 9, 2021

Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand. Designated and trained spokespeople and identified external resources (e.g.,

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

PRSay

NOVEMBER 18, 2022

Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. Internal communicators should make sure employees understand corporate business strategy, narrative, mission and purpose, The Conference Board has found.

Communications 86

Communications Survey Conference Corporate 86

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Konnect Agency

MARCH 31, 2020

With this, our IT teams and tech resources are more precious to us than ever before. Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. Crisis and Reputation Management. A Collection of Tools and Resources. Your People.

Resources 85

Resources Crisis Healthcare Creativity 85

Stern + Associates

AUGUST 11, 2023

Customers, investors, suppliers, employees, and even the community can be stakeholders. Better community relations can increase sales, employee morale, and reputation. By having a plan in place, a business can minimize the damage caused by a crisis and protect its reputation.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

The Hoyt Organization

DECEMBER 8, 2023

They need to establish their brand as a credible and innovative solution. Thought Leadership Brands You A Trustworthy Expert Effective thought leadership (sharing unique, expert insights and high-quality content) can consistently raise your profile in the market and get your brand recognized.

Leadership 52

Leadership Social Media Reputation Brand 52

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. With so much content saturating the marketplace, how can brands stand out? When I think of the most enduring brands, they all start from the inside.

Employee 174

Employee Reputation Internal International 174

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But there are also initiatives that simply come too early in the life of a brand or company. Yet if the brand identity is lost in the tactics, the whole campaign falls short.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features. Signal AI rolled out a new website and logo.

Instagram 136

Instagram Technology Resources Employee 136

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 98

Interviews Publicity Technology Social Media 98

Melissa Agnes

AUGUST 1, 2014

We’ve also decided to brand it. As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management. Social Media Privacy: Should Bosses Be Allowed to Friend Employees? Via @PatrickMeier.

Crisis Management 214

Crisis Management Crisis Crisis Communications Privacy 214

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. But the right resource will help identify, shape, and communicate what’s new and different about your business. You have no news. If it seems like I’m stacking the deck here, well, maybe.

Education 178

Education B2B Employee Crisis 178

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Most companies are blind to the massive PR resource that is their workforce.

Employee 40

Employee Measurement Social Media Product Launch 40

Landis PR

SEPTEMBER 21, 2023

Fundamentally being values-aligned enabled the tribes to develop resources and infrastructure benefitting their community including: social services networks, healthcare, education, their own primary school system and an accredited community college system. Those efforts are recognized and that helps differentiate your brand.

Company 64

Company Employee Community Healthcare 64