Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Prohibition

MARCH 21, 2024

Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve. Uncovering emotional undercurrents of discussions online, AI is able to identify sentiments surrounding specific events , topics and brands online.

Social Media 62

Social Media Trends Analysis Media 62

Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale. Measure their data as you would for your own social media accounts.

Social Media 120

Social Media Real Estate Media How To 120

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Failing to hit that intersection appropriately could result in alienation rather than customer loyalty.

Marketing 180

Marketing Skype Customer Service Brand 180

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This framework is not a one-size-fits-all template, but a tailored architecture that resonates with a brand’s ethos and speaks directly to its audience’s interests and needs. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Looking to test changes to your brand’s products? Promotion Made Easy.

Consumer 120

Consumer Video Customer Service Twitter 120

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Contently - Strategy

APRIL 1, 2024

Search engines now focus their attention on what your target customer has craved all along: deep expertise, genuine value, relevant answers, and a meaningful connection. Brands that deliver this type of SEO-driven content unlock demand for their business and coveted high ranking on SERPs. And is that person your buyer?

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. What are some examples of public relations? How is public relations measured?

Interviews 104

Interviews Publicity Technology Social Media 104

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. For example, you might see your brand’s share of voice plateaued in the first quarter. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106

Cision

SEPTEMBER 18, 2015

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Don’t fret — your brand already has the know-how from other social media strategies. Want to provide better customer service?

Video 120

Video Analytics Customer Service Content Marketing 120

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Instead of understanding the content, they will only hear the word “image,” for example. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Stay within the character limit.

Social Media 93

Social Media Media Video SEO 93

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

NOVEMBER 30, 2015

Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels. A great example of this can be seen at Kohl’s Twitter site , where giveaways and discounts receive 10-70 times the amount of re-circulation of other content. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Measurement. Pauline attributed their continuously growing influence to the brand’s: Strong editorial content. Use of high-quality images.

Media 120

Media Social Media Community Measurement 120

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Chewy.com , a Dania Beach, Fla.-based

Strategy 48

Strategy Brand Branding Retail 48

Sword and the Script

MARCH 15, 2022

For example, it partners with publishers directly and LexisNexis. They are working through some of the paywall challenges – hoping to balance customer needs and cost. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications.

Tools 161

Tools Media Software Analysis 161

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Brand interactions are tertiary. AND the top three reasons people “Like” a brand on Facebook are: Coupons.

Viral 120

Viral Facebook Measurement Advertising 120

Cision

SEPTEMBER 19, 2016

For example, if a customer DMs a business page, the company can then respond to the private direct message. Companies can also use messenger bots for auto-response sequences with customers. Google Hangouts and Skype are more or less extensions of traditional customer service. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Shift Communications

AUGUST 28, 2017

We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. For example, in years past, if we wanted to predict the health of our business, we might assemble revenue, sales numbers, and perhaps a few marketing statistics.

Analytics 96

Analytics Software Technology Data 96

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

JANUARY 22, 2019

When marketers truly connect with their company’s brand and understand core values, beliefs and what makes them unique, it provides opportunities to dig into differentiating factors. Focus on making a splash for your brand with something people will remember. A good talk trigger example is Amazon’s customer service.

Strategy 55

Strategy Marketing Customer Service Consumer 55

PR 20/20

NOVEMBER 30, 2022

For example, if you’re using a marketing automation technology, require employees to be certified in that tech to feel comfortable using the tool and make performance-driven recommendations backed by technology. For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads.

Marketing 52

Marketing Technology Internal International 52

Cision

AUGUST 1, 2016

This is why we need to promote our brands, businesses, messages and ideas. There are non-technical, mechanical tactics that you can use to incorporate measurement in a campaign (use promotional codes, ask questions on the phone, questionnaires). Metrics are a way for you to measure specific objectives within your purview.

Social Media 84

Social Media Media Customer Service Measurement 84

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall. In today’s world, a negative story about your brand or organisation could go viral in an instant.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why.

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

JANUARY 7, 2020

Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution. Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. This helped eliminate much of the noise.

Tools 83

Tools Comparison Media System 83

Rock the Status Quo

JANUARY 22, 2015

For example, if I see posts all over Facebook about the Leaning Tower of Pisa having fallen over due to a massive earthquake in Italy, then of course I might believe it. If you are a digital agency or a social media app provider with a low Klout score, for example, then it clearly indicates your lack of a presence on social media.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

NOVEMBER 5, 2019

Internal data such as survey responses, call center data or customer service email data according to a company representative. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. Why would you do this? Fjord- All-In-One from Meltwater on Vimeo.

Internal 64

Internal International Data Media 64

Waxing UnLyrical

NOVEMBER 3, 2014

PR Measurement Lessons from Election Day. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. While this post (and example) are from last year, it’s still a great look by Ann Handley at an interesting political ad that broke the mold.

Customer Service 68

Customer Service Social Media Resources Government 68

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat.

Education 150

Education Training Course Social Media 150

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. .

Data 70

Data Retail How To Sports 70